Here is an analysis of the global non-gaming App user acquisition marketing trends for July 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In July 2025, tool apps continued to account for the largest share of active advertisers among global applications, with the highest proportion of new advertisers as well, rising further to 26.16%. Beyond tools, the share of new advertisers also exceeded 10% in both the entertainment and education categories. From an ad volume perspective, entertainment once again topped the charts, with short-drama and novel apps maintaining large-scale ad placements. Yet when measured by the number of unique creatives, shopping apps retained the lead. Looking at creative formats and video length […]

Developed by Japanese publisher gumi Inc., ジョジョの奇妙な冒険 オラオラオーバードライブ is an RPG adaptation of the iconic anime IP JoJo’s Bizarre Adventure. The game opened pre-registration in late June 2025 and is slated for release in late September. Drawing on AppGrowing’s data, this report examines its advertising strategy. Advertising Overview According to AppGrowing, ジョジョの奇妙な冒険 オラオラオーバードライブ ran 1,414 ad creatives across 1 market and 7 ad platforms. Format distribution: In-Feed ads dominated, accounting for over 55%, followed by Rewarded Video (31%) and Native ads (~12%). Creative types: Images made up ~38%, while videos accounted for over 61% — with standard videos close to 37% and vertical videos around 24%. Ad Volume Peaks Following the launch of pre-registration in early June, the game began advertising in […]

The following analysis of mobile games marketing trends for July 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In July’s ranking of new game launches by genre, Casino, Casual, and Puzzle took the top three spots. Casino titles saw their share of new launches rise further to 45.27%, far ahead of other categories. Casual followed with nearly 30%, while Arcade titles accounted for 26.26% of new launches. By ad volume, Casual, Puzzle, and Role-Playing ranked in the top three. Puzzle titles recorded fewer ads than Casual games, but the gap in the number of unique creatives was relatively small. In terms of creative formats, video continued to dominate global mobile […]

Developed by Florere Game, Last Z: Survival Shooter is a 4X title that began gaining traction in the U.S. market in May. Its ranking on the iOS top-grossing chart has climbed steadily, now securing a spot in the top 10. Leveraging AppGrowing’s data, we analyze the game’s advertising strategy in detail. Advertising Overview According to AppGrowing, Last Z: Survival Shooter has launched 15,343 ads across 74 regions and 10 ad platforms. In terms of format, in-feed ads dominate with over 80%, followed by native ads at nearly 8%, and rewarded video ads at around 7%. Creative assets are overwhelmingly video-based, with videos making up over 90% of all creatives. Among these, standard video accounts for under 3%, while vertical video […]

Garena’s Free Fire recently celebrated its 8th anniversary with a high-profile crossover featuring the popular anime IP Naruto, which helped the title re-enter the top 10 grossing games on the U.S. iOS chart. Having launched in 2017, Free Fire has maintained eight years of consistent operations. This article leverages AppGrowing’s data to analyze the game's current advertising strategy. Advertising Overview According to AppGrowing, Free Fire has run 279,164 ads across 95 regions and 10 ad platforms. In terms of format, native ads dominate the mix, accounting for over 50%, followed by rewarded video ads at nearly 34%, and in-stream video at around 9%. When it comes to creative formats, images account for roughly 47%, while videos make up over 44%. […]

Recently, DRAGON BALL Z DOKKAN BATTLE, the card game adaptation of the iconic anime IP Dragon Ball, made a striking comeback into the top 10 grossing games on the U.S. iOS chart. Originally launched in 2015, the game has now been live for a full decade. This article, based on data from AppGrowing, takes a closer look at the game’s advertising strategy behind its renewed momentum. Advertising Overview According to AppGrowing, DRAGON BALL Z DOKKAN BATTLE has run a total of 9,039 ads across 9 regions and 62 ad platforms. The majority of these were Rewarded Video ads, accounting for over 60% of placements. In-Stream Video ads followed with nearly 21%. In terms of creatives, videos made up over 45%, […]

On July 10, 斗羅大陸：獵魂世界, an MMO adapted from the popular Chinese web novel Soul Land（斗罗大陆）, officially launched in Taiwan, Hong Kong, Macau, Singapore, and Malaysia. Following its debut, the game quickly broke into the top 10 on Taiwan’s iOS grossing chart. This article analyzes its advertising strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, 斗羅大陸：獵魂世界 launched a total of 13,014 ad creatives, spanning 8 regions and 11 ad platforms. The majority of ads—approximately 82%—were in In-Feed format, followed by Rewarded Video, which accounted for around 8%. In terms of creative formats, images made up 19%, while videos accounted for over 45%, with standard video formats comprising 77% of all video content, and vertical video contributing around 32%. Ad […]

At the end of June, YuYu Hakusho: Slugfest, a card-based RPG adapted from the classic anime IP YuYu Hakusho, opened pre-registration in several European markets including the UK, France, and Germany. The game is expected to officially launch later this year. This article analyzes its advertising strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, YuYu Hakusho: Slugfest ran 5,491 ads across 19 regions and 7 ad platforms. The majority of these ads—98.67%—were in-feed formats, followed by rewarded video, though the latter accounted for less than 2%. In terms of ad creatives, image-based assets made up approximately 54%, while video creatives accounted for more than 45%, with landscape video representing over 34% and vertical video around 11%. Ad […]

Earlier this month, Saint Seiya: Galaxy Soldiers, a 3D card-based RPG adapted from the iconic anime IP, launched in the Japanese market and quickly shot to No.1 on the iOS free games chart. This article leverages data from AppGrowing to analyze the game’s advertising strategy. Ad Placement Overview According to AppGrowing, Saint Seiya: Galaxy Soldiers ran 1,260 ads across 7 ad platforms, all targeting the Japanese market. Ad formats were dominated by in-feed placements, accounting for nearly 60% of all impressions. Banner ads followed with over 17%, while rewarded videos made up approximately 10%. Around 60% of creatives were static images, with video formats making up over 37%. Standard video ads accounted for 26%. Vertical video formats made up about […]

Generative AI is no longer just a buzzword—it’s becoming the backbone of a new wave of mobile apps. According to AppGrowing, active AI app campaigns jumped 20% from Q1 to Q4 2024, marking a clear acceleration in the space. As global competition heats up, Southeast Asia is gaining traction as a growth frontier. One standout is Vietnam’s XTECH, which made generative AI its strategic focus in 2024 and recently launched its flagship photo app, PixArt. In this exclusive interview, AppGrowing talks with XTECH’s CMO Minh Chau Pham and CGO The Anh Tran about the evolving role of generative AI in mobile, and how they’re building for both local users and global ambitions. The following is the edited transcript of the […]