Here is AppGrowing's analysis of the global mobile game advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In October, the overall trend of global mobile game advertising is positive. The ad volume is above 1.2M every week, with the most in Week 4, which is more than 1.8M. The App volume continues to grow, with the latter 3 weeks exceeding 20K. The creative volume is relatively stable, which is basically above 600K. In terms of single-day data, ad volume and app volume peaked in the latter half of the month, with the most on October 31, with 1.07M+ ads and 18,717 games respectively, a significant increase […]

Here is AppGrowing's analysis of the global mobile game advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   From the overall trend, the weekly ad volume of mobile games in September 2023 remained in the range of 1M~1.5M, of which Week 4 was the most, reaching 1.46M. App volume showed a growing trend, with Week 4 and Week 5 exceeding 15K. Creative volume was relatively stable, basically above 450K. In terms of single-day data, the peaks of ad volume and app volume appeared in the latter part of the month, with both being the highest on September 24, at 770K+ and 12,378 respectively, a slight increase from […]

Ngự Long Tại Thiên Mobile is a thrilling and immersive action game that has taken the Vietnamese market by storm. The game is published by VGP, a leading game publisher in Vietnam, and has recently updated to V4.0, which brings more exciting features and challenging gameplay. But how did the game achieve such a remarkable success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing to reveal some of the key insights and data about the game’s advertising performance.   01 Ngự Long Tại Thiên Mobile: The King of the App Store Charts in Vietnam   According to the data monitored and collected by AppGrowing, Ngự Long Tại Thiên Mobile has been consistently ranking high on the App Store charts in Vietnam. […]

3Q Siêu Lầy is a card game that has taken Vietnam by storm. It is published by SohaGame, a leading game publisher in Vietnam, and has been topping the App Store charts since its launch. How did this game achieve such impressive results? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of 3Q Siêu Lầy and reveal the secrets behind its success.   01 3Q Siêu Lầy: A Card Game that Breaks the Rules and Tops the Charts   3Q Siêu Lầy is a card game that combines elements of strategy, humor, and social interaction. The game features various modes, such as solo, team, and guild battles, […]

Dragonheir: Silent Gods is a role-playing game (RPG) that takes players to a fantasy world where they can explore, fight, and collect various characters. The game is developed by Nuverse Games, a Chinese publisher that has also produced other hit titles such as Ragnarok X: Next Generation and Warhammer 40,000: Lost Crusade. The game started pre-registration on 2023-08-09 and was officially launched on 2023-09-17. The latest version is V1.0.2. According to the data monitored and collected by AppGrowing, a leading platform for app marketing intelligence, Dragonheir: Silent Gods has created 3,720 ads in total, covering 50 areas and 10 media. In this article, we will analyze the advertising strategy and performance of Dragonheir: Silent Gods using the data and insights […]

Eggy Party is a casual game that has taken the Southeast Asian market by storm. It is a fun and addictive game that lets players hatch eggs, collect cute pets, and compete with friends. But how did this game achieve such impressive results in a short time? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing, a professional marketing intelligence platform, to reveal the secrets of Eggy Party’s success.   01 Eggy Party: A Fun and Addictive Casual Game by NetEase Eggy Party is a casual game published by NetEase, a leading game developer and publisher from China. It started pre-registration on 2023-08-09 and was officially launched on 2023-09-08. The latest version […]

Beast Lord is a strategy game that has been making waves in the global market. It is published by StarFortune, a Chinese company that specializes in developing and operating mobile games. The game combines elements of fantasy, war, and simulation to create an immersive and challenging gaming experience for players. But how did Beast Lord achieve such success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing, an international marketing consultant that provides data and insights for mobile app developers and advertisers, to analyze the advertising performance of the game in different regions and media.   01 Beast Lord’s Massive Advertising Reach Across 46 Areas and 9 Media   According to the data monitored […]

Traffic Escape! is a puzzle game that challenges players to escape from various traffic scenarios by moving cars, buses, trucks, and other vehicles. The game was published by Fomo Games, a publisher from Turkey, in August 2023. Since then, it has achieved remarkable success in the global market, especially in the English-speaking countries. In this article, we will use the data monitored and collected by AppGrowing, a leading platform for mobile app marketing intelligence, to analyze the advertising strategy and performance of the game.     01 The Secret Behind Traffic Escape!'s Global Success on Google Play   According to AppGrowing, Traffic Escape! has created 965 ads in total, covering 16 areas and 8 media. The game has been aggressively […]

Vô Địch Triệu Hoán Sư is a card role playing game that has taken Vietnam by storm, ranking NO.1 in the App Store charts. How did it achieve such a feat? What are the secrets behind its advertising success? In this case study, AppGrowing will reveal the advertising strategy of the game, and show how it has outperformed its competitors in the market. Source: AppGrowing   01 How Vô Địch Triệu Hoán Sư Reached a Wide and Diverse Audience with Its Advertising Coverage and Media   Source: AppGrowing One of the key factors that contributed to Vô Địch Triệu Hoán Sư’s popularity is its extensive and strategic advertising coverage and media. According to the data from AppGrowing, the game has […]

Dream11 फैंटसी क्रिकेट ऐप is a sports game that allows users to create their own fantasy cricket teams and compete with other players. It is published by Sporta, a publisher from India that specializes in sports and casual games. According to AppGrowing, a leading platform for app marketing intelligence, Dream11 फैंटसी क्रिकेट ऐप has been very active in advertising across various channels and regions, achieving impressive results in terms of ranking and exposure. In this article, we will explore the advertising intelligence of the game and provide some insights on its ad strategy and performance. Source: AppGrowing   01 The Numbers Behind the Game: Ad Volume and Distribution   Source: AppGrowing As of 2023-09-11, Dream11 फैंटसी क्रिकेट ऐप has created 16,393 […]