Twisted Tangle is a Puzzle game that challenges players to untangle colorful ropes in various shapes and patterns. The game was developed and published by Rollic Games, a Turkish company that specializes in hyper-casual games. It has climbed to the top of the charts in many countries, thanks to its addictive gameplay and effective advertising campaign. In this article, we will analyze the advertising intelligence data of Twisted Tangle, collected and monitored by AppGrowing and provide some tips and suggestions for other game developers who want to replicate its success.   01 How Twisted Tangle Dominated the Puzzle Game Category   According to AppGrowing, Twisted Tangle has created 2,905 ads in total, covering 49 areas and 10 media. The game […]

Viking Rise is a strategy game that has taken the world by storm since its launch in April 2023. In this article, we will use the advertising intelligence data from AppGrowing, a leading platform for mobile app marketing insights, to reveal how Viking Rise has mastered its advertising strategy and what factors have made it so popular.   01 What is Viking Rise?   Viking Rise is a strategy game published by IGG, a publisher from China. It started pre-registration on 2023-03-02 and was officially launched on 2023-04-15. The latest version is V1.4.38. The game is set in the Viking era, where players can build their own kingdoms, recruit heroes, train troops, and fight against other players or enemies. The […]

Royal Match is a popular puzzle game that has been dominating the charts in many countries. The game is published by Dream Games, a UK-based publisher that specializes in casual and hyper-casual games. We'll analyze its smart advertising strategy based on AppGrowing's intelligence.     01 How Royal Match Achieved Global Success   Royal Match is a free-to-play game with thousands of levels and many areas where players can help King Robert restore the Royal Castle’s former glory. The game combines match-3 puzzles with castle decoration and offers various rewards, events, bonus levels and team features. According to Google Play, Royal Match has over 50 million downloads and an average rating of 4.6 stars out of 5. One of the […]

A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers.