The following analysis of mobile game marketing trends for February 2026 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In terms of ad distribution by category, Casual games regained the top position, followed by Casino and Puzzle. However, Casino games continued to lead in the share of newly advertised apps, accounting for 29.42%, down from January. By ad volume, the top three categories remained Puzzle, Casual, and Role-Playing. Simulation ranked fourth, with ad volume comparable to Role-Playing games. In terms of ad creative formats, video continued to dominate global mobile game advertising, accounting for 70.07%, while image creatives made up 26.51%. By video length, the 16-30 second segment remained the most […]
Rethinking Bilibili's Game Strategy: How Lightweight Titles Are Reshaping Its Global Presence
In recent years, Bilibili's ACG games have struggled, with more than 10 titles discontinued. Among the shutdowns are notable titles like "Strode," featuring 3D aerial combat, and "千年之旅:ELF," known for its extreme ML theme. Recently, AppGrowing found that Bilibili's casual ACG game Trickcal: Chibi Go released overseas on October 9 and quickly climbed to the top of the iOS free charts in Japan. The game has already surpassed $1 million in revenue, with over 60% coming from the Japanese market. The success of 'Trickcal: Chibi Go' appears to be breaking the stereotype of Bilibili's 'ACG Game Depression.' 01. Korean Audience Base + Differentiated Themes Actually, the achievement of 'Trickcal: Chibi Go' should not be entirely unexpected. You might not […]
Hitapps Games' new release ranked Top 2 on the US iOS free chart within two weeks of launch.
On September 11th, American casual game developer Hitapps Games officially launched Solitaire Associations: Words. According to AppGrowing, the game reached the Top 2 in the US iOS free charts within just two weeks of launch. Source: AppGrowing Solitaire Associations: Words clearly indicates its core gameplay integrates two elements: “Solitaire” and “Word” . Both genres have substantial download volumes and high DAU in overseas markets, representing large user-base game categories. Meanwhile, Hitapps Games, the developer behind Solitaire Associations: Words, has long specialized in word-based games, having launched several hit titles. These include the word puzzle game Figgerits, which surpassed 2 million downloads in a single month, and the word association game Associations, which has amassed 10.4 million downloads on Google Play. […]