Kỳ Nữ Hoàng Cung 2 is a simulation game that allows players to experience the life of a royal concubine in ancient Vietnam. The game was published by Funtap, a leading game publisher in Vietnam, on February 17, 2024. Within four days, the game achieved remarkable results: it ranked NO.1 in the App Store charts in Vietnam, and generated 366 ads across four media platforms, reaching millions of potential users. How did Kỳ Nữ Hoàng Cung 2 achieve such success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, the world’s leading mobile advertising intelligence platform, to analyze the game’s advertising performance and reveal the […]