According to Sensor Tower data, as of the end of February, Whiteout Survival, the 4X strategy mobile game from Century Games, has surpassed $2 billion in cumulative global revenue. With the game's second anniversary approaching, this article will analyze its advertising strategy based on AppGrowing data, uncovering the key factors behind its success. Advertising Strategy Overview According to AppGrowing, Whiteout Survival has launched 425,176 ads across 54 regions and 17 advertising platforms. Playable ads dominate the strategy, accounting for over 55% of total placements. Rewarded video ads follow, making up more than 14% of the total share. HTML-based creatives are the most commonly used format, comprising over 68% of the ad materials. Ad Volume Peaks During the anniversary celebration, Whiteout […]

Kỳ Nữ Hoàng Cung 2 is a simulation game that allows players to experience the life of a royal concubine in ancient Vietnam. The game was published by Funtap, a leading game publisher in Vietnam, on February 17, 2024. Within four days, the game achieved remarkable results: it ranked NO.1 in the App Store charts in Vietnam, and generated 366 ads across four media platforms, reaching millions of potential users. How did Kỳ Nữ Hoàng Cung 2 achieve such success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, the world’s leading mobile advertising intelligence platform, to analyze the game’s advertising performance and reveal the […]

Family Farm Adventure is a manage game that lets players explore a tropical island and restore its beauty. The game is developed and published by Century Games, a Chinese company that specializes in casual and simulation games. Family Farm Adventure has been a hit among global audiences, reaching the top charts in many countries and regions. How did the game achieve such success? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of Family Farm Adventure and reveal some insights and tips for game developers and marketers. Source: AppGrowing   How Family Farm Adventure Dominated the Global Charts   According to the data monitored and collected by […]

Do you love burgers? Do you dream of running your own burger shop? If you answered yes, then you might be one of the millions of players who have downloaded Burger Please!, a simulation game by Supercent, a publisher from Korea. Burger Please! is a fun and addictive game that lets you create and customize your own burgers, serve customers, and manage your business. But how did this game become so popular around the world? What are the secrets behind its advertising success? According to AppGrowing, Burger Please!'s ads covered 37 areas and 11 media.   01 Burger Please! dominates the charts in multiple regions   According to the data from AppGrowing, Burger Please! has created 5285 ads in total, […]

App Growing Global analyzes the advertising of business simulation games based on the monitored ad data in 42 countries/regions. The data covers 22 global mobile ad platforms such as Facebook, YouTube, Admob, Unity Ads, ironSource, and Twitter.