According to Sensor Tower data, as of the end of February, Whiteout Survival, the 4X strategy mobile game from Century Games, has surpassed $2 billion in cumulative global revenue.
With the game's second anniversary approaching, this article will analyze its advertising strategy based on AppGrowing data, uncovering the key factors behind its success.
Advertising Strategy Overview
According to AppGrowing, Whiteout Survival has launched 425,176 ads across 54 regions and 17 advertising platforms.
- Playable ads dominate the strategy, accounting for over 55% of total placements.
- Rewarded video ads follow, making up more than 14% of the total share.
- HTML-based creatives are the most commonly used format, comprising over 68% of the ad materials.
Ad Volume Peaks
During the anniversary celebration, Whiteout Survival significantly ramped up its ad placements. On January 13, the game launched over 9,000 ads in a single day, marking the highest daily ad volume since the start of the year.
Primary Advertising Platforms
Whiteout Survival primarily relies on Google Ads, which accounts for nearly 50% of its total ad placements. Unity Ads follows closely, contributing over 43% of the total.
This heavy investment in Google and Unity media networks is driven by their broad user base. By running large-scale campaigns on these platforms, the game effectively targets the right audience and maximizes ad conversion rates.
Conclusion
AppGrowing’s analysis of Whiteout Survival’s advertising strategy highlights its meticulously refined and diversified ad placement approach.
We hope this article provides valuable insights that help you optimize your advertising efforts and achieve even greater success in the future.
