Facebook is one of the largest and most popular social media platforms in the world, with over 2.9 billion monthly active users as of the third quarter of 2023. For mobile game developers and publishers, Facebook is also a powerful and effective channel to reach and engage potential players, as well as to monetize their games through ads. However, with the increasing competition and complexity of the mobile gaming market, it is not easy to create and optimize successful ad campaigns on Facebook. That’s why AppGrowing, the leading ad strategy analytics platform for mobile games, is here to help.
AppGrowing is a comprehensive and reliable tool that provides insights and analysis on the ad performance and strategies of thousands of mobile games across various genres and regions. With AppGrowing, you can easily discover the latest trends, best practices, and creative ideas for your Facebook ad campaigns, as well as benchmark your performance against your competitors and industry standards. Whether you want to increase your user acquisition, retention, or monetization, AppGrowing can help you achieve your goals with data-driven decisions.
01 The Top Mobile Games on Facebook by Ad Volume
To give you a glimpse of what AppGrowing can offer, let’s take a look at some of the data and content from AppGrowing’s latest report on the mobile gaming industry on Facebook. From 2023-10-31 to 2023-11-29, AppGrowing analyzed 11,270 mobile games that advertised on Facebook. These mobile games used a total of 493,666 ad creatives to create 1,609,869 ads.
Source: AppGrowing
Among them, the mobile game with the highest ad volume was Braindom: Brain Games Test, with 27,276 ads mainly advertised through Facebook in Germany, UK, USA, Canada, Netherlands, and 45 other countries. Braindom: Brain Games Test is a casual puzzle game that challenges players to solve various brain teasers, riddles, and trivia questions. The game is designed to test and improve players’ logic, creativity, and problem-solving skills, as well as to provide fun and entertainment. The game has a 4.8-star rating on Google Play and a 4.7-star rating on the App Store, with over 10 million downloads and positive reviews from users.
Source: AppGrowing
The mobile game with the second highest ad volume was Block Blast!, with 17,287 ads mainly advertised through Facebook in Indonesia, USA, Mexico, Germany, UK, and 45 other countries. Block Blast! is a casual puzzle game that requires players to match and blast colorful blocks to clear the board and complete levels. The game features hundreds of challenging and relaxing puzzles, as well as various boosters, rewards, and themes to enhance the gameplay. The game has a 4.6-star rating on Google Play and a 4.5-star rating on the App Store, with over 5 million downloads and enthusiastic feedback from users.
Source: AppGrowing
The mobile game with the third highest ad volume was GlamourGirl, with 13,938 ads mainly advertised through Facebook in India, Colombia, Morocco, Myanmar, Mexico, and 43 other countries. GlamourGirl is a casual simulation game that allows players to create and customize their own glamorous avatar, and explore a virtual world of fashion, beauty, and romance. The game features a variety of outfits, accessories, hairstyles, and makeup options, as well as interactive stories, mini-games, and social features. The game has a 4.4-star rating on Google Play and a 4.3-star rating on the App Store, with over 1 million downloads and satisfied reviews from users.
Source: AppGrowing
02 The Top Facebook New Ads by Estimated Impression
Another useful feature of AppGrowing is that it can estimate the impression of each ad based on its proprietary algorithm, which takes into account various factors such as the ad format, placement, duration, frequency, and audience. This can help you understand the reach and impact of your ads, as well as identify the most effective and popular ads among your competitors and peers.
According to AppGrowing’s algorithm, the three Facebook new ads with the highest estimated impression from 2023-10-31 to 2023-11-29 are:
- A In-Feed ad for Dragonscapes Adventure: DianDian Interactive’s Dragonscapes Adventure created a In-Feed ad with a Vertical Video on Facebook. According to AppGrowing, this ad started appearing on Facebook on 2023-10-31, and has currently accumulated about 78.8M impression. Dragonscapes Adventure is a casual adventure game that invites players to explore a magical island full of dragons, plants, and treasures. The game combines elements of farming, crafting, and collecting, as well as social and story features. The game has a 4.5-star rating on Google Play and a 4.6-star rating on the App Store, with over 10 million downloads and rave reviews from users.
Source: AppGrowing
- A In-Feed ad for Ignite Classic Slots-Casino: Mobee’s Ignite Classic Slots-Casino created a In-Feed ad with a Vertical Video on Facebook. According to AppGrowing, this ad started appearing on Facebook on 2023-10-31, and has currently accumulated about 78.6M impression. Ignite Classic Slots-Casino is a casual casino game that offers players a variety of classic and modern slot machines, as well as daily bonuses, tournaments, and jackpots. The game aims to provide players with an authentic and thrilling casino experience, as well as a friendly and supportive community. The game has a 4.7-star rating on Google Play and a 4.8-star rating on the App Store, with over 1 million downloads and glowing reviews from users.
Source: AppGrowing
- A In-Feed ad for Woohoo™ Slots - Casino Games: Triwin Games’s Woohoo™ Slots - Casino Games created a In-Feed ad with a Vertical Video on Facebook. According to AppGrowing, this ad started appearing on Facebook on 2023-10-31, and has currently accumulated about 77.2M impression. Woohoo™ Slots - Casino Games is a casual casino game that features a wide range of slot machines, as well as bingo, blackjack, roulette, and other casino games. The game also offers players various rewards, challenges, and events, as well as a social and interactive platform. The game has a 4.6-star rating on Google Play and a 4.7-star rating on the App Store, with over 5 million downloads and positive reviews from users.
Source: AppGrowing
03 Conclusion
As you can see, AppGrowing is a valuable and indispensable tool for anyone who wants to succeed in the mobile gaming industry on Facebook. With AppGrowing, you can access and analyze the most comprehensive and up-to-date data and content on the ad performance and strategies of thousands of mobile games, as well as get inspiration and guidance for your own ad campaigns. Whether you are a developer, publisher, marketer, or researcher, AppGrowing can help you gain a competitive edge and achieve your objectives with ad intelligence. To learn more about AppGrowing and its features, visit their website or contact them today.
