AppGrowing is a professional global mobile advertising intelligence analysis platform, covering 50 countries and regions, collecting millions ad creatives, helping advertisers to track competitors' advertising strategies, analyze traffic trends, and improve mobile advertising performance. This article will analyze the Top 10 Most Advertised Games from June 1st to 14th 2023, based on the data from AppGrowing. The purpose is to provide reference and guidance for advertisers on mobile advertising marketing.
| # | Name | Developer | Ads | |
|---|---|---|---|---|
| 01 |  |
Braindom: Brain Games Test | Matchingham Games | 25K |
| 02 |  |
Lords Mobile: Kingdom Wars | IGG.COM | 14K |
| 03 |  |
Viking Rise | IGG.COM | 13K |
| 04 |  |
1945 Air Force: Airplane games | ONESOFT GLOBAL PTE. LTD. | 12K |
| 05 |  |
Honkai: Star Rail | miHoYo | 10K |
| 06 |  |
जंगली रमी : रम्मी कैश गेम | Junglee Games IN Pvt Ltd. | 9K |
| 07 |  |
Braindom 2: Brain Teaser Games | Matchingham Games | 8K |
| 08 |  |
Evader | Michael Cornelis Martinus van Haalem | 7K |
| 09 |  |
Block Blast Adventure Master | Hungry Studio | 7K |
| 10 |  |
Royal Match | Dream Games, Ltd. | 7K |
01 Developer Source Distribution
According to the table content, we can find that the top 10 games' developers mainly come from five regions: China, Turkey, Vietnam, UK and India. Among them, China occupies three seats, namely IGG's "Lords Mobile: Kingdom Wars" and "Viking Rise" and miHoYo's "Honkai: Star Rail". Turkey also has two seats, both of which are Matchingham Games' "Braindom: Brain Games Test" and "Braindom 2: Brain Teaser Games". Vietnam, UK and India each have one seat, namely ONESOFT's "1945 Air Force: Airplane games", Dream Games' "Royal Match" and Junglee Games' "जंगली रमी : रम्मी कैश गेम".
Junglee Rummy
From the perspective of ad numbers, the total number of ads for these ten games is 100k, of which China contributed 38k (38.39%), Turkey contributed 33k (33.54%), Vietnam contributed 11k (11.98%), UK contributed 7k (7.17%), India contributed 9k (9.29%), and unknown region contributed 7k (7.53%).
02 Ad Volume Division
According to the table content, we can find that there is a significant difference in the number of ads between the top 10 games. We can divide them into three levels:
- The first level: games with more than 20,000 ads, there is only one game, "Braindom: Brain Games Test", with a total of 25,513 ads.
Braindom: Brain Games Test
- The second level: games with 10,000 to 20,000 ads, there are four games, "Lords Mobile: Kingdom Wars" (14,680), "Viking Rise" (13,398), "1945 Air Force: Airplane games" (11,991) and "Honkai: Star Rail" (10,345).
- The third level: games with less than 10,000 ads, there are five games, "जंगली रमी : रम्मी कैश गेम" (9,295), "Braindom 2: Brain Teaser Games" (8,057), "Evader" (7,535), "Block Blast Adventure Master" (7,382) and "Royal Match" (7,176).
03 Ad Platform Distribution
According to the table content, we can find that the most common advertising platforms for the top 10 games are as follows:
- AdMob: 9 out of 10 games used AdMob platform, only "Block Blast Adventure Master" did not use it.
- Facebook: 9 out of 10 games used Facebook platform, only "Evader" did not use it.
- Messenger: 9 out of 10 games used Messenger platform, only "Evader" did not use it.
- Instagram: 9 out of 10 games used Instagram platform, only "Evader" did not use it.
- Meta Audience Network: 8 out of 10 games used Facebook (FAN) platform, only "Evader" and "1945 Air Force: Airplane games" did not use it.
- Mintegral: 6 out of 10 games used Mintegral platform, namely "1945 Air Force: Airplane games", "Honkai: Star Rail", "Braindom 2: Brain Teaser Games", "Evader", "Block Blast Adventure Master" and "Royal Match".
- AppLovin: 6 out of 10 games used AppLovin platform, namely "Braindom: Brain Games Test", "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games", "Evader" and "Royal Match".
- Unity Ads: 6 out of 10 games used Unity Ads platform, namely "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games", "Honkai: Star Rail", "Evader" and "Royal Match".
- Pangle: 4 out of 10 games used Pangle platform, namely "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games" and "Royal Match".
- ironSource: 4 out of 10 games used ironSource platform, namely "Lords Mobile: Kingdom Wars", "Viking Rise", "1945 Air Force: Airplane games" and "Royal Match".
That's all for this article, hope it helps advertisers. If you want to know more about mobile advertising intelligence, please visit AppGrowing official website. Thank you for reading!
