According to data monitoring from Diandian, "Heartopia" topped the iOS free game charts in dozens of countries and regions on the day of its international release, including major markets such as the United States, Japan, South Korea, and France.
Advertising Overview
According to AppGrowing, Heartopia launched a total of 18,206 ads across 56 regions and 10 media platforms from December 01, 2025, to January 12, 2026.
According to AppGrowing's data, Rewarded advertisements accounted for approximately 60.49% of total ad placements.
The emphasis on video content aligns with current marketing trends, where dynamic and interactive content significantly enhances user engagement. Video ads also facilitate a more immersive experience, allowing potential players to visualize in-game scenarios, thereby boosting conversion rates.
Primary Platforms
Where Winds Meet concentrated its media spend on Google Ads, which captured more than 50% of total placements.
Ad Volume Peaks
The number of ads placed remained relatively stable, consistently staying above 3,000. However, in the week leading up to the game's launch, the scale of the ads increased again, surpassing 4,000.
The data reveals a peak in ad volume on December 31, 2025, with an impressive count of 4,901 ads in a single day. This spike likely coincided with a strategic push to capture the New Year audience, a time when consumer engagement typically increases due to holiday and leisure activities.
Conclusion
Heartopia's advertising success can be credited to its tailored and diversified ad strategy, a strong emphasis on video and rewarded formats, and a focused deployment on platforms like Google Ads.
By maintaining this momentum and continuously adapting to market trends, XD Entertainment and Heartopia can sustain their leadership position in the competitive gaming industry.
