The game is set against the backdrop of China’s Five Dynasties and Ten Kingdoms to the Song Dynasty, deeply integrating martial arts culture, historical features, and Eastern aesthetics. From the recreation of Bianjingbased on the "Along the River During the Qingming Festival" to traditional martial arts techniques and intangible cultural heritage elements like shadow puppetry and cuju , it offers overseas players a unique experience of the "Chinese Jianghu," satisfying their desire to explore Eastern culture.
After its launch, the game received an impressive approval rating of over 84%, with players actively sharing their experiences on platforms like Steam and social media, creating positive word-of-mouth.
Advertising Overview
According to AppGrowing, Where Winds Meet launched a total of 11,201 ads across 60 regions and 14 media platforms from November 7, 2025, to December 17, 2025.
According to AppGrowing's data, In-Feed advertisements accounted for approximately 51.05% of total ad placements.
Primary Platforms
Where Winds Meet concentrated its media spend on Meta Ads, which captured more than 80% of total placements, while Google Ads accounted for about 14.42%.
Ad Volume Peaks
The large-scale advertising campaign began at the end of November, roughly aligning with the game's launch date.
The peak ad volume of 5,345 ads on December 14 emphasizes a well-coordinated advertising blitz, possibly aligned with specific marketing events or holiday campaigns, generating heightened traffic and curiosity around the game.
Conclusion
Where Winds Meet exemplifies a well-rounded advertising strategy that leverages data-driven insights and regional marketing strategies to create a robust presence in the competitive MMO RPG landscape. By utilizing targeted ad placements, engaging video content, and a strong focus on social media platforms, NetEase has positioned this game for success. Continued analysis of advertising performance alongside adjusting strategies based on player feedback and market trends will be essential as Where Winds Meet seeks to cement its leadership in the mobile gaming market.
Drawing from AppGrowing's analysis, it is clear that proactive marketing and a commitment to understanding player preferences, Where Winds Meet not only achieves significant engagement but also lays a foundation for sustained growth and adaptability in the ever-evolving gaming industry.
