Hoa Kiếm Mobile is a 3D action MMORPG game developed by Funtap, a leading game publisher in Vietnam. The game is set in the historical period of the Tang Dynasty, featuring stunning graphics, diverse gameplay modes, and rich cultural elements. Hoa Kiếm Mobile was launched in June 2023 and quickly became one of the most popular games in the country, ranking No.1 on the App Store charts. How did Funtap achieve such impressive results in a competitive market? One of the key factors was their creative and effective advertising strategy, which leveraged the power of video ads to showcase the game’s features and appeal to gamers. In this article, we will analyze the ad creatives and performances of Hoa Kiếm […]

Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time battles. The game is published by IGG, a leading gaming company in China that has over 300 million registered users worldwide. The game has a 4.4 star rating on Google Play and has over 100 million downloads. In this article, we will analyze the advertising intelligence data of Lords Mobile collected by AppGrowing and try to identify the possible reasons behind the data and provide some suggestions for improving the marketing strategies of strategy mobile games.     01 How Lords Mobile Floods the World with Ads   According to AppGrowing, Lords Mobile has created 279,140 ads in total, covering […]

Junglee Rummy Cash Game Online is a popular card game app that offers exciting rummy cash games to players in India. The app is published by Junglee Games, a leading gaming company in India that has over 6 crore players on its platform. In this article, we will analyze the advertising intelligence data of Junglee Rummy Cash Game Online collected by AppGrowing and try to identify the possible reasons behind the data and provide some suggestions for improving this kind of games' marketing strategies.     01 How Much Does Junglee Rummy Cash Game Online Spend on Ads?   According to AppGrowing, Junglee Rummy Cash Game Online has created 25582 ads in total, covering 9 areas and 6 media. The […]

MONOPOLY GO! has been a huge hit since its launch in March 2023. It has created 27,349 ads in total, covering 49 areas and 14 media. It has also topped the App Store charts in 23 countries and regions, and entered the Top 10 in 28 more. How did MONOPOLY GO! achieve such impressive results with its advertising strategy? What are the secrets behind its ad creatives, media channels, and regional markets? Here's an in-depth analysis by AppGrowing. We will also provide some suggestions for other Family game developers who want to learn from its success.   01 The Dominance of In-feed Ads and Image Creatives   MONOPOLY GO! is a Family game that brings the classic board game to […]

Viking Rise is a strategy game that has taken the world by storm since its launch in April 2023. In this article, we will use the advertising intelligence data from AppGrowing, a leading platform for mobile app marketing insights, to reveal how Viking Rise has mastered its advertising strategy and what factors have made it so popular.   01 What is Viking Rise?   Viking Rise is a strategy game published by IGG, a publisher from China. It started pre-registration on 2023-03-02 and was officially launched on 2023-04-15. The latest version is V1.4.38. The game is set in the Viking era, where players can build their own kingdoms, recruit heroes, train troops, and fight against other players or enemies. The […]

Honkai: Star Rail is an adventure mobile game developed and published by miHoYo, a Chinese company that also created the hit game Genshin Impact. In this article, we will analyze the advertising strategy and performance of Honkai: Star Rail in the global market, using the data from AppGrowing. We will also look at some of the game's ad creative cases and see how they capture the attention and interest of potential users.   01 How Honkai: Star Rail Achieved Global Success   Honkai: Star Rail is set in a futuristic world where humanity is facing the threat of the Honkai, a mysterious force that corrupts and destroys everything it touches. The players take on the role of captains who lead […]

After unveiling Watcher of Realms in April this year, Moonton has taken the next step. According to AppGrowing, Moonton's Watcher of Realms placed the No.1 pre-registering game by ads on App Store in the last 30 days. The card RPG is due to release on July 13, that is to say, Moonton started the pre-registration advertising more than a month before its launch. Source: AppGrowing Since it was acquired by Bytedance for $4 billion in 2021, Moonton has accelerated its expansion. Watcher of Realms is supposed to be Moonton's first self-developed game released after the acquisition.   01 New Card RPG Topped the Pre-registration   Officially billed as the "Next Generation Fantasy Card RPG Mobile Game", Watcher of Realms hit […]

As a leading game publisher, Supercell invests heavily in advertising to maintain and expand its user base. Clash Royale is no exception. According to AppGrowing, Clash Royale has created 13,976 ads in total, covering 47 areas and 8 media. Here's the comprehensive and accurate analysis of Clash Royale by AppGrowing. Source: AppGrowing Clash Royale is a popular strategy game that combines card collecting, tower defense and real-time multiplayer battles. Clash Royale was released in 2016 and has since become one of the most successful mobile games in the world. It has over 100 million downloads on Google Play and has won multiple awards, including the Google Play Award for Best Game in 2017.     How Clash Royale Dominates the […]

Royal Match is a popular puzzle game that has been dominating the charts in many countries. The game is published by Dream Games, a UK-based publisher that specializes in casual and hyper-casual games. We'll analyze its smart advertising strategy based on AppGrowing's intelligence.     01 How Royal Match Achieved Global Success   Royal Match is a free-to-play game with thousands of levels and many areas where players can help King Robert restore the Royal Castle’s former glory. The game combines match-3 puzzles with castle decoration and offers various rewards, events, bonus levels and team features. According to Google Play, Royal Match has over 50 million downloads and an average rating of 4.6 stars out of 5. One of the […]

Undawn is a post-apocalyptic open-world survival game that has taken the world by storm. Published by Tencent, a leading game company from China, Undawn started pre-registration on 2023-04-18 and was officially launched on 2023-06-13. The latest version is V1.3.8. In this article, we will use the data monitored and collected by AppGrowing, a professional mobile advertising intelligence platform, to reveal the secrets behind Undawn’s successful advertising campaign in different markets and media.     01 Undawn Tops the Charts in Multiple Regions   According to AppGrowing, Undawn has achieved remarkable results in various regions since its launch. Taking 2023-06-15 Google Play charts for instance, Undawn ranked NO.1 in United Kingdom, France, Italy, Norway, United Arab Emirates, Bahrain, Switzerland, Egypt, Iraq, […]