Developed by Japanese publisher gumi Inc., ジョジョの奇妙な冒険 オラオラオーバードライブ is an RPG adaptation of the iconic anime IP JoJo’s Bizarre Adventure.
The game opened pre-registration in late June 2025 and is slated for release in late September. Drawing on AppGrowing’s data, this report examines its advertising strategy.
Advertising Overview
According to AppGrowing, ジョジョの奇妙な冒険 オラオラオーバードライブ ran 1,414 ad creatives across 1 market and 7 ad platforms.
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Format distribution: In-Feed ads dominated, accounting for over 55%, followed by Rewarded Video (31%) and Native ads (~12%).
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Creative types: Images made up ~38%, while videos accounted for over 61% — with standard videos close to 37% and vertical videos around 24%.
Ad Volume Peaks
Following the launch of pre-registration in early June, the game began advertising in the Japanese market, with a sharp growth in ad volume in early July.
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July 8 marked a milestone, with 500+ daily creatives, a level maintained thereafter.
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August 8 saw the peak daily volume, reaching 683 creatives.
Main Ad Platforms
The title prioritized Meta Ads, which delivered over 56% of its total impressions, followed by Google Ads at approximately 43%.
This allocation reflects Meta Ads’ broad audience reach and advanced targeting capabilities, enabling precise audience segmentation and higher conversion efficiency.
Conclusion
AppGrowing’s analysis reveals ジョジョの奇妙な冒険 オラオラオーバードライブ’s refined and diversified advertising approach, characterized by concentrated platform use, a balanced mix of formats, and strong pre-launch momentum.
This case offers valuable reference points for mobile game publishers aiming to maximize pre-release hype and optimize ad performance in highly competitive IP-driven markets.
