In this article, we will reveal the amazing story of how a Chinese casual game can win the Philippines market with its smart ads. We will show you the secrets of its advertising strategy and how you can apply them to your own game. We will also share with you the data and insights that can help you create and distribute better ads for your app. Source: AppGrowing We are talking about BingoPlus, a casual game published by AB Leisure Exponents. It is a fun and addictive game that lets you play bingo with your friends and win amazing prizes. The latest version is V2.0.0, which was released on 2023-07-03. According to the data monitored and collected by AppGrowing, BingoPlus […]

Township is a casual game that combines city-building and farming elements. It was developed by Playrix, a Russian game publisher that also created popular titles such as Gardenscapes and Homescapes. Township was first released in 2012 and has since grown into a global phenomenon with millions of players and fans. What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze Township’s advertising performance and strategies across different regions and media. 01 How Township Captivated Millions of Gamers Across the Globe with Its Diverse and Smart Ad Campaigns According to AppGrowing, Township has created 272,004 ads in total, covering 50 areas and 14 media. This shows that Township has […]

Gardenscapes is a casual game that combines match-3 puzzles with garden renovation. It was developed and published by Playrix, a Russian company that specializes in creating immersive and colorful games. Since its launch in 2016, Gardenscapes has become one of the most popular and successful games in the world, reaching millions of players across different regions and platforms. What is the secret behind Gardenscapes’ global success? In this case study, we will use the advertising intelligence data from AppGrowing to analyze the advertising strategies and tactics of Gardenscapes. 01 The Global Reach of Gardenscapes One of the most impressive aspects of Gardenscapes’ advertising performance is its global reach. According to AppGrowing, Gardenscapes has created 175,217 ads in total, covering 50 […]

Duet Cats is a mobile game published by AMANOTES, a publisher from Vietnam. The latest version is V1.1.1. This game combines music rhythm and virtual cat gameplay perfectly, allowing players to feel the cute cat songs while controlling two cats to eat the falling food with both hands. The game has a variety of cat breeds and food to choose from, as well as remixes of popular songs with cat sounds. The game graphics are simple and fun, the operation is easy and challenging, very suitable for players of all ages.     Duet Cats' Advertising Situation in 22 Regions and 8 Platforms Worldwide According to the data monitored and collected by AppGrowing, Duet Cats has created 1696 ads in […]

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising   On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]

This is AppGrowing's monthly review of global mobile game media buying in February 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising   On the whole, in February 2023, the number of mobile games advertised was 20,677, the number of mobile game ads in that month was 2,038,121, and the number of ad creatives was 702,782, which was slightly lower than that in January. The peak of ad volume and the number of apps being advertising in the month is concentrated in the last twenty days. Among them, the ad volume and the number of apps being advertising are the largest on February 28, with 553,315 ads and 12,433 […]

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.

Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.

In these two lists, there are at least 9 games that can be confirmed coming from Chinese publishers, including Yaoji Technology, Doodle Mobile, Happy Elements and other well-known manufacturers, as well as many small and medium-sized manufacturers.

According to the data from Sensor Tower, since its launch in August 2016, global App Store and Google Play players have paid more than 3 billion dollars in Playrix “Gardenscapes