NBA Infinite is a sports game that simulates the real-life NBA basketball league. It was developed and published by Level Infinite, a Chinese game company that specializes in creating high-quality sports games. NBA Infinite was officially launched on February 17, 2024, after a successful pre-registration campaign that started on December 7, 2023. The game has received rave reviews from players and critics alike, and has achieved remarkable results in the global market. In this article, we will use the data and insights from AppGrowing, a leading advertising intelligence platform, to analyze how NBA Infinite used a smart advertising strategy to dominate the global sports game market.   01 NBA Infinite’s Impressive Performance in the App Store Charts One of the […]

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

Dream11 फैंटसी क्रिकेट ऐप is a sports game that allows users to create their own fantasy cricket teams and compete with other players. It is published by Sporta, a publisher from India that specializes in sports and casual games. According to AppGrowing, a leading platform for app marketing intelligence, Dream11 फैंटसी क्रिकेट ऐप has been very active in advertising across various channels and regions, achieving impressive results in terms of ranking and exposure. In this article, we will explore the advertising intelligence of the game and provide some insights on its ad strategy and performance. Source: AppGrowing   01 The Numbers Behind the Game: Ad Volume and Distribution   Source: AppGrowing As of 2023-09-11, Dream11 फैंटसी क्रिकेट ऐप has created 16,393 […]

Sports games are one of the most popular and competitive genres in the mobile gaming market. According to data.ai, sports games accounted for 6.2% of global downloads and 4.5% of global consumer spend in 2022. To stand out from the crowd, sports game publishers need to adopt smart and creative advertising strategies that can attract and retain players. In this article, we will analyze how Dream League Soccer 2023, a sports game published by First Touch Games, a publisher from United Kingdom, uses AppGrowing’s advertising intelligence platform to monitor and optimize its global campaigns. We will also share some insights and tips on how to create successful sports advertising campaigns based on the latest trends and data.   01 Dream […]