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Mobile Game Analysis

Funtap's New Strategy Mobile Game Lục Giới AFK Sweeps Vietnam with Youthful Short Video Ad Strategy

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

2023年9月26日 0Comments 1929Browse 0Like App Growing Global Read more
Mobile Game Analysis

How Whiteout Survival Became a Global Sensation with Data-Driven Advertising

Imagine a world where a cataclysmic snowstorm has wiped out most of humanity and left behind a frozen wasteland. How would you survive in such a harsh environment? What choices would you make to ensure your survival and prosperity? These are some of the questions that Whiteout Survival, a strategy game developed and published by Century Games, a Chinese company, asks its players to answer. Whiteout Survival is not just a game, but a phenomenon. Since its official launch on 2023-02-13, the game has attracted millions of players from all over the world and topped the charts in many countries and regions. The game has also received rave reviews from critics and players alike, praising its unique and captivating theme, […]

2023年8月25日 0Comments 15936Browse 0Like App Growing Global Read more
Mobile Game Analysis

The Advertising Strategy Behind Ant Legion: For The Swarm

Strategy games are one of the most popular genres in the mobile gaming market, attracting millions of players who enjoy building their own empires, managing resources, and competing with others. However, with so many strategy games available, how can a new game stand out and attract users? In this article, we will use AppGrowing, a mobile advertising and marketing intelligence platform, to analyze the advertising strategy of Ant Legion: For The Swarm, a strategy game published by Funtap, a publisher from Vietnam.   01 How Ant Legion: For The Swarm Dominated the Vietnam Market   Ant Legion: For The Swarm is a strategy game that simulates the life of ants in the wild. Players can collect different ants from all […]

2023年7月30日 0Comments 1874Browse 0Like App Growing Global Read more
Mobile Game Analysis

Rise of Kingdoms: Chinese Strategy Game Dominates the Vietnamese App Store

Rise of Kingdoms is a strategy game that allows players to create their own civilizations and battle with other players in real-time. The game features historical commanders, diverse cultures, and immersive gameplay. It is developed and published by Lilith Games, a Chinese company that also produces other hit titles such as AFK Arena and Warpath. Source: AppGrowing As one of the most successful strategy games in the global market, Rise of Kingdoms has a strong and effective advertising strategy that helps it attract and retain players. In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to analyze the advertising data and trends of Rise of Kingdoms, and reveal its secrets of success.   01 How many […]

2023年7月30日 0Comments 3632Browse 0Like App Growing Global Read more
Mobile Game Analysis

Lords Mobile: The Secrets Behind Its Global Success in Strategy Games: An In-depth Advertising Analysis - AppGrowing

Lords Mobile is a strategy game that challenges players to build an empire and clash with other players in real-time battles. The game is published by IGG, a leading gaming company in China that has over 300 million registered users worldwide. The game has a 4.4 star rating on Google Play and has over 100 million downloads. In this article, we will analyze the advertising intelligence data of Lords Mobile collected by AppGrowing and try to identify the possible reasons behind the data and provide some suggestions for improving the marketing strategies of strategy mobile games.     01 How Lords Mobile Floods the World with Ads   According to AppGrowing, Lords Mobile has created 279,140 ads in total, covering […]

2023年6月25日 0Comments 2387Browse 0Like App Growing Global Read more
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