Instagram is a globally popular social media platform, where users can showcase their lives and interests by capturing, editing and sharing photos, videos and messages. According to Instagram's official data, as of December 2022, Instagram has 1.5 billion monthly active users, and more than 500 million people use Instagram's stories feature every day. Instagram is not only a platform to display personal style and creativity, but also an advertising platform to attract and retain users. Especially for the mobile game industry, Instagram is an indispensable source of traffic.
AppGrowing is a professional Ad Intelligence Analysis Platform, dedicated to providing global advertising monitoring, analysis and optimization services for advertisers, developers, agencies and others. AppGrowing has strong data collection and processing capabilities, covering advertising data from multiple platforms, countries and industries, helping customers to insight market trends, discover excellent advertising creatives, evaluate advertising effects, and improve advertising ROI.
This article will analyze the advertising situation of mobile games on Instagram based on the mobile game advertising data collected by AppGrowing in May 2023, and select the three new Instagram ads with the highest estimated impression to show.
01 Mobile games with the highest ad volume
From 2023-05-01 to 2023-05-31, AppGrowing monitored 12378 mobile games that have advertised on Instagram. These mobile games used a total of 525537 ad creatives to create 1601895 ads.
Among them, the mobile game with the highest ad volume was Braindom, with 27925 ads. Braindom is a puzzle game that tests players' logic and creativity through various fun and challenging puzzles. Braindom mainly advertised through Instagram in Indonesia, Portugal, Macau SAR, Taiwan of China. This may be related to the preference and demand of users in these regions for puzzle games.
The mobile game with the second highest ad volume was Braindom 2, with 13459 ads. Braindom 2 is the sequel of Braindom, also a puzzle game, but with more novel and interesting puzzles and gameplay. Braindom 2 mainly advertised through Instagram in US, UK, Norway, Germany. This may be related to the pursuit of fresh and creative content by users in these regions.
The mobile game with the third highest ad volume was Township, with 12407 ads. Township is a simulation game where players can build their own dream town, grow crops, raise animals, interact and cooperate with other players. Township mainly advertised through Instagram in Germany, Sweden, Macau SAR, New Zealand. This may be related to the preference of users in these regions for a relaxing and casual game atmosphere.
02 The three new Instagram ads with the highest estimated impression
AppGrowing estimated the advertising effects based on its proprietary algorithm. The three new Instagram ads with the highest estimated impression are:
1.A In-Feed ad for Summoners Greed:
PIXIO's Summoners Greed created an In-Feed ad with a vertical video on Instagram. According to AppGrowing, this ad started appearing on Instagram on 2023-05-05, and has currently accumulated about 49.7M impression. Summoners Greed is a strategy tower defense game where players can summon various monsters to resist the human army's attack and collect treasures and magic items. This In-Feed ad shows the game meme in a humorous way and highlights the fun of the game.
2.A In-Feed ad for Cash Party Casino:
Mirror Games's Cash Party Casino created an In-Feed ad with a single image on Instagram. According to AppGrowing, this ad started appearing on Instagram on 2023-05-06, and has currently accumulated about 32.8M impression. Cash Party Casino is a casino game where players can experience various casino games such as slot machines, poker cards, and win coins and prizes. This In-Feed ad shows the opportunity of winning coins and prizes in the game with bright colors and fonts and invites players to join Cash Party Casino.
3.A In-Feed ad for Stickman of Wars:
MULTICAST GAMES's Stickman of Wars created a In-Feed ad with a square video on Instagram. According to AppGrowing, this ad started appearing on Instagram on 2023-05-03, and has currently accumulated about 31.7M impression. Stickman of Wars is an action shooting game where players can play as various types and styles of stickman characters and fight against other players in multiplayer online mode. This In-Feed ad shows the intense but funny shooting between stickman characters with simple and clear graphics and sound effects.
03 Ad Intelligence is the Key to Advertising Success
Through the above analysis, we can see that mobile game ads on Instagram are an active and diverse market where various types and styles of mobile games are using Instagram's huge traffic and wide audience to promote their products. However, to stand out in this competitive market , relying solely on intuition and experience is not enough , you need scientific and professional Ad Intelligence to guide and optimize your advertising.
Ad Intelligence can help advertisers and developers understand market trends , monitor competitors' advertising strategies , discover excellent advertising creatives , evaluate advertising effects , improve advertising ROI . Ad Intelligence is an essential tool for advertising , also a key factor for advertising success .
AppGrowing is a leading Ad Intelligence Analysis Platform, with global advertising data and proprietary algorithms, providing comprehensive, accurate, timely Ad Intelligence services for customers. Whether you want to advertise mobile games on Instagram, or advertise on other platforms or industries, AppGrowing can provide you with professional and efficient solutions.
If you are interested in AppGrowing, please visit our website for more mobile ad intelligence, we will provide you with free trial. AppGrowing, make your ads smarter!
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.
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