AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

How to Win with Mobile Game Ads on TikTok and Pangle: Insights from AppGrowing

2023年6月1日 1785Browse 0Like 0Comments

TikTok is a leading short video social platform with over 1 billion active users. TikTok Ads is TikTok's ad management platform that allows advertisers to run ads on TikTok and its other apps. Pangle is TikTok Ads' programmatic mobile advertising platform that provides global mobile app advertisers with user growth services. As a Professional Mobile Ad Intelligence Analysis Platform, AppGrowing has accumulated a large number of TikTok and Pangle ads, and can help users understand the ad strategies of their competitors, optimize their own ad creatives and delivery results, and increase their ad ROI.

In this article, we will analyze the situation and performance of mobile games that have advertised on Pangle & TikTok platforms in May 2023 based on the data provided by AppGrowing, and explore the trends and characteristics of mobile game advertising.

 

01 The Most Advertised Mobile Games on TikTok and Pangle

 

Among them, the mobile game with the highest ad volume was Yalla Ludo, which mainly advertised through Pangle in United Arab Emirates. Yalla Ludo is a chess game based on Middle Eastern culture, supporting multiplayer online battles and chat functions. Yalla Ludo has a high popularity and reputation in the UAE market, and expands its user base and brand influence through Pangle platform.

 

Yalla Ludo basic advertising info

 

The mobile game with the second highest ad volume was Viking Rise, which mainly advertised through Pangle and TikTok in Canada, UK, France, Mexico. Viking Rise is a strategy game set in the Viking era, where players can build their own tribes and compete with other players for resources and territory. Viking Rise has localized its game for the European and American markets, and attracts more players who like historical and cultural themes through Pangle TikTok platform.

 

viking rise basic advertising info

 

The mobile game with the third highest ad volume was War Robots Multiplayer Battles, which mainly advertised through Pangle in Mexico, Japan, United States. War Robots Multiplayer Battles is a mech shooting game that supports 6v6 real-time battle mode. War Robots Multiplayer Battles has a rich mech customization and upgrade system, and attracts more players who like sci-fi and action themes through Pangle platform.

 

War Robots basic advertising info

 

02 Top 3 TikTok/Pangle Mobile Game Ads by AppGrowing Estimated Impression

 

AppGrowing estimates the advertising effect based on its proprietary algorithm. The three new ads with the highest estimated impression on TikTok Ads are as follows:

 

1.A Rewarded Video ad for Stickman Fighting Games:

Muhammad Nomeer Tufail's Stickman Fighting Games created a Rewarded Video ad with a horizontal video on Pangle. According to AppGrowing, this ad started appearing on Pangle on 2023-05-02, and has currently accumulated about 23.3M impression.

 

 

2.An Interstitial ad for Browndust2:

NEOWIZ's Browndust2 created an Interstitial ad with a square video. According to AppGrowing, this ad started appearing on 2023-05-24, and has currently accumulated about 20.1M impression.

 

 

3.An Interstitial ad for Puzzles & Survival:

37 Games's Puzzles & Survival created an Interstitial ad with a square video. According to AppGrowing, this ad started appearing on Pangle on 2023-05-21, and has currently accumulated about 19.0M impression.

 

 

From these three high-performance mobile game ads, we can see that video is the mainstream trend of mobile game advertising creatives. Video can show more game scenes and gameplay features, increase user interest and engagement. At the same time, rewarded video and interstitial video are also common forms of mobile game advertising, which can effectively motivate users to download or enter the game.

 

03 Win TikTok Ads with AppGrowing's Ad Intelligence

 

Through AppGrowing's analysis, we can understand the situation and performance of mobile game advertising on Pangle & TikTok platforms, and discover some valuable insights and implications. AppGrowing can help advertisers better formulate their own mobile game advertising strategy, and optimize mobile game products and services. If you want to get more information about mobile app advertising intelligence , please visit AppGrowing's official website.

 

*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations. 

Follow AppGrowing's social media accounts or register immediately at AppGrowing to learn more mobile advertising insights. 

MORE:

  1. Honkai: Star Rail Succeeded Globally with Smart & Heavy Advertising - Insights from AppGrowing Honkai: Star Rail is an adventure mobile game developed and published by miHoYo, a Chinese company that also created the...
  2. AppGrowing's Ad Intelligence reveals the trends of mobile game ads on Instagram Instagram is a globally popular social media platform, where users can showcase their lives and interests by capturing, editing and...
  3. Dream League Soccer 2023: How to Win the Sports Game Advertising Sports games are one of the most popular and competitive genres in the mobile gaming market. According to data.ai, sports...
  4. Royal Match: The Puzzle Game that Won the Hearts of Millions with Brilliant Ads - Appgrowing Advertising Intelligence Royal Match is a popular puzzle game that has been dominating the charts in many countries. The game is published...
Tags: Pangle Ads TikTok Ads
Last updated:2023年6月1日

App Growing Global

The man was lazy and left nothing behind

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing NetEase's New Game Once Human Strategy Analysis | AppGrowing April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
A Strategic Analysis of Level Infinite's Age of Empires Mobile | AppGrowing Supercell Heavily Advertised with the Updated Clash Royale in June - AppGrowing Mobile Game Analysis Oct 2023 Global Mobile App Advertising Review - Black Friday Warm-up Led to Topping Shop Apps Another Game Thrives In Taiwan Market, How Does 4399 Achieve Consecutive Successes? An SLG Filled With "AI - generated beauties" Is Making Rapid Progress On The US iOS Best - selling Chart The Secrets Behind Undawn’s Global Success: An In-Depth Advertising Analysis by AppGrowing
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.