Âm Dương Giới is a game that combines RPG and turn-based elements to create a unique and captivating combat system. The game features stunning 3D graphics and a rich story inspired by the world of yin and yang. The game was released on July 8, 2023 by Nota Studio, a publisher from Vietnam, and has quickly gained popularity among anime and RPG fans.
How did it manage to stand out in the crowded and competitive mobile gaming market? In this report, we will use AppGrowing to reveal the smart advertising strategy of Âm Dương Giới.
Source: AppGrowing
Ad Creatives: Video Rules with Horizontal and Square Formats
According to AppGrowing, Âm Dương Giới has created 2,626 ads in total during the period of our analysis, covering one area (Vietnam) and four media (Facebook, Instagram, Facebook (FAN), and Messenger). Among these ads, 100% are in-feed ads, which are displayed within the content of an app or website.
Source: AppGrowing
The most common ad creative type for it is video, which accounts for 49.5% of all ads. Video ads are effective for showcasing the gameplay, graphics, and story of the game, as well as creating emotional connections with the audience. The most popular video formats for Âm Dương Giới are horizontal (16:9) and square (1:1), which are suitable for both landscape and portrait orientations. Horizontal videos are more immersive and cinematic, while square videos are more eye-catching and optimized for social media platforms.
Source: AppGrowing
The second most common ad creative type for the game is image, which accounts for 47.4% of all ads. Image ads are simple and cost-effective, and can also convey the key features and benefits of the game.
Source: AppGrowing
Ad Formats: In-feed Ads Dominate with High Visibility and Relevance
As mentioned earlier, all of the ads created by Âm Dương Giới during our analysis period are in-feed ads. In-feed ads are integrated into the content stream of an app or website, such as news feeds, social feeds, or video feeds. They blend in with the surrounding content and appear as native or organic posts. This makes them less intrusive and more relevant to the user’s interests and preferences.
In-feed ads have many advantages over other ad formats, such as banner ads or interstitial ads. They have higher visibility and click-through rates (CTR), as they are placed in prominent positions where users spend most of their time browsing or scrolling. They also have lower bounce rates and higher retention rates, as they do not interrupt or annoy the user’s experience. Moreover, they have higher conversion rates and return on investment (ROI), as they can deliver more personalized and targeted messages to the user based on their behavior and profile.
Source: AppGrowing
Ad Media: Meta Media Leads with Massive Reach and Exposure
According to AppGrowing, Âm Dương Giới has advertised on four media platforms during our analysis period: Facebook, Instagram, Facebook (FAN), and Messenger, Which are all belong to Meta Media.
Meta Media owns several popular apps and platforms, thus has a massive reach and exposure in the global market, with over 3 billion monthly active users across its family of apps. Meta Media also offers various advertising solutions and tools for advertisers to create and manage their campaigns, such as Audience Network, Business Suite, Ads Manager, and Creative Studio.
Ad Trends: Peak Volume on August 5 with High Frequency and Diversity
AppGrowing also provides data on the ad volume trends of Âm Dương Giới during our analysis period. The chart below shows the number of ads created by Âm Dương Giới on each day from July 8 to August 7.
Source: AppGrowing
As we can see from the chart, the ad volume of Âm Dương Giới fluctuated over time, with some peaks and valleys. The peak of ad volume in a single day was 700 which appeared on August 5.
The high ad volume on this day indicates that Âm Dương Giới wanted to create a buzz and hype for its game update, and attract more users to download and play the game. The ad volume also shows a high frequency and diversity of ad creatives throughout the period of our analysis. This means that Âm Dương Giới constantly tested and optimized its ad creatives to find the best ones for different audiences and platforms. It also means that the game kept its ads fresh and appealing by changing them regularly and adding new elements.
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