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Vietnam Games
Mobile Game Analysis

How Vô Địch Triệu Hoán Sư Became the Top Card Role Playing Game in Vietnam: A Case Study by AppGrowing

Vô Địch Triệu Hoán Sư is a card role playing game that has taken Vietnam by storm, ranking NO.1 in the App Store charts. How did it achieve such a feat? What are the secrets behind its advertising success? In this case study, AppGrowing will reveal the advertising strategy of the game, and show how it has outperformed its competitors in the market. Source: AppGrowing   01 How Vô Địch Triệu Hoán Sư Reached a Wide and Diverse Audience with Its Advertising Coverage and Media   Source: AppGrowing One of the key factors that contributed to Vô Địch Triệu Hoán Sư’s popularity is its extensive and strategic advertising coverage and media. According to the data from AppGrowing, the game has […]

2023年9月15日 0Comments 63Browse 0Like App Growing Global Read more
Mobile Game Analysis

Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

2023年9月15日 0Comments 133Browse 0Like App Growing Global Read more
Mobile Game Analysis

Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

2023年9月9日 0Comments 108Browse 0Like App Growing Global Read more
Mobile Game Analysis

LaLa Land: Lục Địa Bí Ẩn - The Secrets Behind the Global Success of a Vietnamese RPG Game Revealed by AppGrowing

LaLa Land: Lục Địa Bí Ẩn is a role playing game (RPG) that takes players to a mysterious continent full of adventure and fantasy. The game was published by VTC Mobile, a leading mobile game publisher in Vietnam, and was officially launched on August 7, 2023. Within a month, the game has achieved remarkable results in both domestic and overseas markets, thanks to its high-quality graphics, immersive gameplay, and effective advertising campaign. Source: AppGrowing In this article, we will use the data monitored and collected by AppGrowing to analyze how the game leveraged various media channels, ad formats, and creative strategies to promote its game and attract millions of players worldwide.   01 How LaLa Land: Lục Địa Bí Ẩn […]

2023年9月8日 0Comments 82Browse 0Like App Growing Global Read more
Mobile Game Analysis

Among Heroes: Fantasy Samkok - A Successful Role Playing Game with Effective Advertising Strategy

Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three Kingdoms period. The game features stunning graphics, immersive gameplay, and rich historical elements. It was published by GameTimeOut, a Chinese game developer and publisher, on 2023-09-04. The game has achieved remarkable results in the Southeast Asian market, ranking No.1 in Vietnam, Singapore, and Thailand, and entering the Top 10 in Indonesia on the App Store charts. How did Among Heroes: Fantasy Samkok achieve such success in a competitive market? What are the secrets behind its advertising strategy? In this article, we will use the data monitored and collected by AppGrowing to analyze the advertising performance of Among Heroes: Fantasy Samkok […]

2023年9月8日 0Comments 96Browse 0Like App Growing Global Read more
Mobile Game Analysis

VNG's Metal Slug: Awakening Topped Asian Mobile Game Market with Smart Advertising

Metal Slug: Awakening is a role-playing game (RPG) based on the classic arcade shooter Metal Slug. It was developed by TiMi Studios, a subsidiary of Tencent Games, and published by VNG, a leading game publisher from Vietnam. The game was officially launched on August 20, 2023, after a month-long pre-registration period. It quickly became a hit in several regions, especially in Southeast Asia, where it topped the Google Play charts in eight countries. Source: AppGrowing How did Metal Slug: Awakening achieve such a remarkable success? What were the strategies and tactics behind its advertising campaign? In this article, we will use the data and insights from AppGrowing to reveal the secrets of Metal Slug: Awakening’s marketing success.   01 Metal […]

2023年8月28日 0Comments 179Browse 0Like App Growing Global Read more
Regional Analysis

Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising Campaigns

Vietnam is one of the most important and promising mobile game markets in Southeast Asia and even the world. According to Statista, the Vietnamese mobile game market revenue will reach $700M in 2023. The H1 2023 Global Mobile Game Advertising Report by AppGrowing points out that Vietnamese developers have made the Top 3 in both Game App Volume and Ad Volume. For mobile game developers and marketers, it's critical to follow the trends of Vietnam market, especially the ad campaigns of Vietnamese developers and publishers.   01 Amanotes: The Leading Vietnamese Publisher in Music & Hyper-Casual Mobile Games   Amanotes is the largest music mobile game publisher in Southeast Asia. The Vietnamese company specializes in creating and publishing interactive music […]

2023年8月25日 0Comments 201Browse 0Like App Growing Global Read more
Mobile Game Analysis

Đấu Thần Tuyệt Thế - MMORPG Game with Stunning Graphics, Gameplay & Advertising

Đấu Thần Tuyệt Thế is a MMORPG game that has taken the Vietnamese market by storm. It was officially launched on August 10, 2023, and has quickly risen to the top of the App Store charts in Vietnam. How did this game achieve such a remarkable success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing to reveal the answers. Source: AppGrowing   Đấu Thần Tuyệt Thế: A MMORPG Game that Delivers an Immersive Experience   Đấu Thần Tuyệt Thế is a MMORPG published by Vplay from Vietnam. The game features a fantasy world with rich lore, diverse races, and epic battles. The game boasts stunning […]

2023年8月17日 0Comments 87Browse 0Like App Growing Global Read more
Mobile Game Analysis

VGP Kỷ Nguyên GenZ: #1 Vietnamese Mobile Game by Downloads & Ads

Published by VGP, Vietnam's first post-doomsday style MMORPG Kỷ Nguyên GenZ (Gen Z Era) was released on July 13th. According to AppGrowing, the game has topped App Store and Google Play and consistently stayed in the top 20 and top 10 of each download chart respectively. Massive advertising made it the most advertised Vietnamese developer in the last 30 days. Source: AppGrowing   01 Ultimate Niche: Cyberpunk Art of Kỷ Nguyên GenZ   If someone says that Vietnamese mobile MMORPGs are ruled by Chinese-fantasy theme, no one will doubt it. But that doesn't mean that other themes and art styles can't win. In recent years, more genres of MMORPGs have been born in Vietnam, and some of them have gained […]

2023年8月12日 0Comments 198Browse 0Like App Growing Global Read more
Mobile Game Analysis

Chiến Thần AFK - How to Advertise an Anime-style RPG Game Like a Pro

Chiến Thần AFK is a hot anime-style RPG game that has been making waves in the mobile gaming market. The game features idle gameplay, rich content, and stunning graphics that appeal to fans of anime and RPG genres. The game was published by VNG, a leading game publisher in Vietnam, and was officially launched on June 19, 2023. Since then, the game has been using various advertising strategies and channels to promote its brand and increase its user base. In this article, we will use AppGrowing to analyze the advertising strategy and performance of the game. Source: AppGrowing   01 How Chiến Thần AFK Creates and Distributes Its Ads According to the data monitored and collected by AppGrowing, Chiến Thần […]

2023年8月9日 0Comments 103Browse 0Like App Growing Global Read more
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August 2023 Global Mobile App Advertising Review - Shop Apps Soared in Rankings on Google Play August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off How Vô Địch Triệu Hoán Sư Became the Top Card Role Playing Game in Vietnam: A Case Study by AppGrowing Monster Hunter Now: A Masterclass in Mobile Game Advertising - An Insight by AppGrowing How Dream11 फैंटसी क्रिकेट ऐप Hit a Six with Its Ad Campaign - A Case Study by AppGrowing Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts
Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing由林志玲代言的三国SLG《天命三国志》,是怎么拿下港台市场的? | AppGrowing露珠游戏位列厂商榜第3,多款RPG新游投入预约买量,8月手游海外投放数据盘点Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising CampaignsHow Whiteout Survival Became a Global Sensation with Data-Driven Advertising9月20日与AppGrowing一起相约游戏对接会成都站!
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