In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]
In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts. Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]
The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]
2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, with developers showing a more cautious approach to new releases and advertising campaigns. AppGrowing, together with Youxiputao.com and diandian.com, released Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report in order to help practitioners in the mobile game industry to better grasp the changes in the global market. The report provides a systematic review and analysis of market revenue and download volume, advertising, game categories and market development. The following are extracts from the report, and the full report is available at the end of this article. 01 Mobile Game Market Summary According to diandian.com, in Q1 […]
2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]
In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]
A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers.