Dragonheir: Silent Gods is a role-playing game (RPG) that takes players to a fantasy world where they can explore, fight, and collect various characters. The game is developed by Nuverse Games, a Chinese publisher that has also produced other hit titles such as Ragnarok X: Next Generation and Warhammer 40,000: Lost Crusade.
The game started pre-registration on 2023-08-09 and was officially launched on 2023-09-17. The latest version is V1.0.2. According to the data monitored and collected by AppGrowing, a leading platform for app marketing intelligence, Dragonheir: Silent Gods has created 3,720 ads in total, covering 50 areas and 10 media.
In this article, we will analyze the advertising strategy and performance of Dragonheir: Silent Gods using the data and insights from AppGrowing. We will look at how the game achieved impressive results in different regions, what kind of ad formats and creatives it used, and which media platforms it focused on.
01 How Dragonheir: Silent Gods Conquered the RPG Market in Asia
One of the most remarkable achievements of Dragonheir: Silent Gods is its success in the Asian market, especially in Hong Kong, Macao & Taiwan of China. Taking 2023-09-27 App Store charts for instance, the game ranked NO.1 in these regions, surpassing other popular RPGs such as Genshin Impact and Fate/Grand Order.
The game also entered the Top 10 in Singapore, Philippines, Korea, Thailand as well. These are all countries where RPGs are highly popular and competitive. How did Dragonheir: Silent Gods manage to stand out from the crowd?
One possible reason is that the game has a strong appeal to the local culture and preferences of these regions. The game features a rich and diverse cast of characters, each with their own unique personality, backstory, and skills. Some of the characters are inspired by Chinese mythology and folklore, such as Nezha, Erlang Shen, and Chang’e.
The game also incorporates elements of traditional Chinese culture, such as calligraphy, poetry, and music. For example, one of the game modes is called “Poetry Duel”, where players can challenge each other with verses from famous poets. The game also has a soundtrack composed by renowned Chinese musician Tan Dun, who is known for his works in movies such as Crouching Tiger, Hidden Dragon and Hero.
Another possible reason is that the game has a high-quality production value and a stunning visual style. The game uses Unreal Engine 4 to create realistic and immersive graphics that showcase the beauty and diversity of the game world. The game also has a cinematic storytelling that engages players with thrilling plots and twists.
The game’s ad creatives reflect these aspects of the game very well. They showcase the stunning graphics, the epic battles, the intriguing characters, and the captivating storylines. They also use catchy slogans and phrases to attract players’ attention and curiosity.
02 How Dragonheir: Silent Gods Optimized Its Ad Formats and Creatives
From 2023-09-19 to 2023-09-28, Dragonheir: Silent Gods created 1,772 ads in total, around 98.93% of which are in the form of in-feed ads. In-feed ads are ads that appear within the content stream of a website or app, such as news feeds or social media feeds.
In-feed ads are effective for reaching users who are browsing or scrolling through content that interests them. They can blend in with the content and provide relevant information or entertainment to users. They can also encourage users to click on them or watch them for longer periods of time.
Ad creatives are mainly horizontal & square video ads. Their proportion is around 63.71%. Video ads are powerful for showcasing the features and benefits of a product or service. They can capture users’ attention with sound, motion, and emotion. They can also demonstrate how a product or service works or how it can solve users’ problems or needs.
Video ads are especially suitable for games like Dragonheir: Silent Gods, which have a lot of visual and audio elements that can appeal to users. Video ads can show the gameplay, the graphics, the characters, the story, and the atmosphere of the game. They can also create a sense of immersion and involvement that can motivate users to download and play the game.
The peak of ad volume in a single day was 1007, which appeared on 2023-09-26. This was nine days after the official launch of the game, which suggests that the game was trying to maintain or increase its momentum and popularity after the initial release. It also indicates that the game had a strong budget and confidence in its advertising campaign.
03 How Dragonheir: Silent Gods Leveraged Instagram for Its Advertising Campaign
Dragonheir: Silent Gods so far advertised mostly on Instagram, with a total of 24.93% ads. Instagram is a social media platform that allows users to share photos and videos with their followers and friends. It has over 1 billion monthly active users and is one of the most popular and influential platforms in the world.
Instagram is an ideal platform for advertising games like Dragonheir: Silent Gods, which have a lot of visual and creative content that can attract and engage users. Instagram users are also more likely to be interested in games, especially RPGs, than users on other platforms.
According to a report by Facebook, which owns Instagram, 47% of Instagram users play games on their mobile devices at least once a week, compared to 28% of non-Instagram users. The report also found that RPGs are the most popular genre among Instagram gamers, with 44% of them playing RPGs at least once a week.
By advertising on Instagram, Dragonheir: Silent Gods can reach a large and relevant audience that is likely to be interested in its game. It can also leverage the features and functions of Instagram to enhance its advertising performance and user experience.
For example, Dragonheir: Silent Gods can use Instagram Stories to create short and immersive video ads that can capture users’ attention and curiosity. It can also use Instagram Reels to create fun and entertaining video ads that can showcase the game’s features and benefits in a creative way. It can also use Instagram Live to interact with users in real time and answer their questions or feedback.
Additionally, Dragonheir: Silent Gods can use Instagram Shopping to enable users to directly download the game from its ads without leaving the app. It can also use Instagram Insights to measure and optimize its advertising results and performance.
04 Conclusion
Dragonheir: Silent Gods is a role-playing game that has achieved great success in the global market, especially in Asia. It has created a large number of ads that cover various regions, media, formats, and creatives. It has also focused on advertising on Instagram, which is a suitable and effective platform for its game.
In this article, we have analyzed the advertising strategy and performance of Dragonheir: Silent Gods using the data and insights from AppGrowing, a leading platform for app marketing intelligence. We have looked at how the game appealed to the local culture and preferences of different regions, how it optimized its ad formats and creatives, and how it leveraged Instagram for its advertising campaign.
We hope this article has provided you with some useful information and inspiration for your own app marketing efforts. If you want to learn more about app marketing intelligence and how AppGrowingcan help you grow your app business, please visit our website or contact us today.
