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Building a Comprehensive Data Analysis Dashboard Across the Marketing Lifecycle

2023年10月13日 1332Browse 0Like 0Comments
In today's fiercely competitive mobile app market, understanding the advertising strategies of successful apps is a critical step toward achieving success. However, it's important to recognize that the advertising strategies for a gaming app, for instance, often change at significant time points such as pre-registration, app launches, or version updates. Therefore, analyzing data from a specific time frame may not accurately represent the app's overall marketing strategy.So, how can we build a data analysis dashboard that supports in-depth analysis spanning the entire marketing lifecycle? The answer lies in AppGrowing's exclusive feature – "Stage Analysis" 

AppGrowing's "Stage Analysis" Feature

To support in-depth analysis across the entire marketing lifecycle, AppGrowing has introduced the "Campaign Stage Comparison" feature. This exclusive tool allows us to conduct fine-grained analysis of competitors' advertising strategies throughout the entire marketing lifecycle. Using a horizontal comparative approach, it intelligently dissects each marketing stage of competitor apps. This means we can delve deep into the advertising strategies of competitors during key events such as pre-launch campaigns, app launches, version updates, and more, providing us with a more holistic view of their data.

 

Highly Customizable Data Dashboard

Moreover, "Campaign Stage Comparison" also serves as a highly customizable data dashboard. It enables us to customize the analysis by selecting specific metrics, charts, and timeframes according to our needs. This level of flexibility ensures that we can conduct tailored, in-depth analyses to better understand our competitors' advertising strategies. It also empowers us to make informed advertising decisions based on specific circumstances.

 

Tutoral: 
Step 1: Click the button in the upper left corner to create an analysis board.
Step 2: Search for products by keyword or select products in your browsing history.
Step 3: The new board intelligently divides stages based on advertising data. You can customize the board according to your needs through "Manage Columns" on the right.
Step 4: You can add columns by yourself for more detailed stage analysis.
AppGrowing's "Stage Analysis" allows to gain a deeper understanding of how competitors' advertising strategies evolve over time, providing valuable insights to guide our own advertising decisions and enhance our app's competitiveness in the market. Moreover, it offers a high degree of customization, ensuring that we can conduct flexible and tailored analyses to meet specific needs. This tool will be a valuable asset for successful app developers and marketers seeking to stand out in a fiercely competitive market.

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Last updated:2023年10月13日

chenwanying

The man was lazy and left nothing behind

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