In the competitive realm of mobile gaming, standing out is a feat that many aspire to but few achieve. Mộng Kiếm Tiêu Dao, an MMORPG published by Vietnam’s VGP Company, has not only stood out but also climbed to the top, securing the NO.1 spot on the App Store charts in Vietnam. This article delves into the advertising intelligence behind this success, as analyzed by AppGrowing, and examines the strategic moves that have led to the game’s impressive performance.
Source: AppGrowing
01 Advertising Reach and Frequency
A Targeted Approach Mộng Kiếm Tiêu Dao’s advertising strategy is a testament to the power of targeted marketing. With 1,305 ads created, covering one area and six media, the game has achieved a laser-focused approach that resonates with its audience. The choice to concentrate on a single area suggests a deep understanding of the local market, allowing for tailored content that speaks directly to Vietnamese gamers.
Source: AppGrowing
02 The Dominance of In-Feed Ads
Engaging Players Where They Are The game’s reliance on in-feed ads, which constitute 96.55% of its total advertising efforts, indicates a preference for integrating promotional content seamlessly into the user’s social media experience. By opting for horizontal and square video formats, which make up 48.35% of the ad creatives, Mộng Kiếm Tiêu Dao ensures that its ads are not only engaging but also optimized for the platforms where they appear.
Source: AppGrowing
03 The Power of Video
Capturing Attention in a Dynamic Format Video content, particularly in the gaming industry, has the unique ability to showcase gameplay, graphics, and the overall feel of the game. Mộng Kiếm Tiêu Dao’s choice to focus on video ads allows potential players to experience a slice of the game’s world, enticing them to download and play. The peak ad volume day, with 446 ads, likely coincided with a strategic campaign push or a significant update release, capitalizing on heightened user interest.
Source: AppGrowing
04 Leveraging Facebook Ads
Maximizing Visibility With a staggering 96.55% of ads run on Facebook Ads, Mộng Kiếm Tiêu Dao’s marketing team understands the value of this platform’s vast user base and sophisticated targeting options. Facebook’s algorithms allow for ads to be shown to users with a high propensity for gaming, increasing the likelihood of conversion from viewer to player.
Source: AppGrowing
Conclusion
A Masterclass in Mobile Game Marketing Mộng Kiếm Tiêu Dao’s advertising success is no accident. It is the result of a well-researched, data-driven strategy that leverages the strengths of social media and video content. AppGrowing’s analysis sheds light on the importance of understanding your audience, choosing the right platforms, and delivering content that captivates and converts.
