MU: Trứng Vàng Vô Hạn is a role playing game that combines fantasy, adventure and social elements. It was published by VISION GAME, a Web3 publisher that aims to create decentralized and immersive gaming experiences. The game started pre-registration on June 14, 2023 and was officially launched on June 29, 2023. The latest version is V1.1.52.
In less than two weeks after its launch, MU: Trứng Vàng Vô Hạn achieved remarkable results in the Vietnamese market. It ranked NO.1 in the Google Play charts on July 7, 2023. It also received positive reviews from users and critics, praising its graphics, gameplay and community features.
How did MU: Trứng Vàng Vô Hạn achieve such success in a competitive and crowded market? One of the key factors was its brilliant marketing strategy, which was revealed by AppGrowing’s advertising intelligence.
MU: Trứng Vàng Vô Hạn's Brilliant Marketing Strategy
According to the data monitored and collected by AppGrowing, MU: Trứng Vàng Vô Hạn created 5,054 ads in total from June 13 to July 9, 2023, covering 16 areas and 11 media. The game used a variety of ad formats and creatives to showcase its features and attract users.
Source: AppGrowing
One of the most popular ad formats used by MU: Trứng Vàng Vô Hạn was rewarded video ads, which accounted for around 45.6% of its total ads. Rewarded video ads are short videos that offer users an incentive to watch them, such as in-game currency, items or bonuses. They are usually placed within the game or in other apps that target similar audiences.
Source: AppGrowing
Rewarded video ads are effective for increasing user engagement and retention, as they provide value to users and enhance their gaming experience. They also allow advertisers to showcase their game’s features and benefits in an immersive way. For example, some of the rewarded video ads of MU: Trứng Vàng Vô Hạn highlighted its stunning graphics, diverse characters, exciting battles and social interactions.
Source: AppGrowing
MU: Trứng Vàng Vô Hạn used rewarded video ads to appeal to users who were already interested in role playing games or who were looking for new games to try. By offering them rewards for watching the ads, the game increased the chances of converting them into downloads and loyal players.
Another common ad format used by MU: Trứng Vàng Vô Hạn was horizontal & square video ads, which made up around 56.46% of its ad creatives. Horizontal & square video ads are videos that fit the aspect ratio of different devices and platforms, such as smartphones, tablets and social media.
Horizontal & square video ads are effective for capturing users’ attention and interest with dynamic content and sound effects. They also allow advertisers to convey more information and emotion than static images or text. For example, some of the horizontal & square video ads of MU: Trứng Vàng Vô Hạn showed its epic storyline, thrilling gameplay and rich customization options.
Source: AppGrowing
MU: Trứng Vàng Vô Hạn used horizontal & square video ads to reach a wider and more diverse audience with high-quality ads that matched their preferences and behaviors. By showing them the game’s features and benefits in a captivating way, the game increased the chances of attracting them to download and play the game.
The main media platform used by MU: Trứng Vàng Vô Hạn for its advertising campaign was AdMob, which accounted for 53.69% of its total ads. AdMob is Google’s mobile advertising network that connects advertisers with millions of users across thousands of apps. It offers various ad formats, targeting options and analytics tools to help advertisers optimize their ad performance and user acquisition.
Source: AppGrowing
AdMob is effective for reaching a large and diverse audience with high-quality ads that match their preferences and behaviors. It also allows advertisers to leverage Google’s data and technology to deliver relevant and personalized ads to potential users. For example, some of the AdMob ads of MU: Trứng Vàng Vô Hạn targeted users who were interested in role playing games, fantasy genres or Web3 platforms.
Source: AppGrowing
MU: Trứng Vàng Vô Hạn used AdMob to maximize its exposure and reach with Google’s ad network. By targeting users who were likely to be interested in the game, the game increased the chances of generating more downloads and rankings.
Conclusion: How We Can Learn from MU: Trứng Vàng Vô Hạn’s Marketing Strategy
MU: Trứng Vàng Vô Hạn is a successful example of how a role playing game can dominate the market with a brilliant marketing strategy. By using a variety of ad formats and creatives to showcase its features and attract users, the game achieved remarkable results in the Vietnamese market.
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.
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