In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts.   Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]

This is AppGrowing's monthly review of global mobile game media buying in February 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising   On the whole, in February 2023, the number of mobile games advertised was 20,677, the number of mobile game ads in that month was 2,038,121, and the number of ad creatives was 702,782, which was slightly lower than that in January. The peak of ad volume and the number of apps being advertising in the month is concentrated in the last twenty days. Among them, the ad volume and the number of apps being advertising are the largest on February 28, with 553,315 ads and 12,433 […]

In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]

1945 - Airplane shooting games is a mobile action shooter game developed by ONESOFT GLOBAL PTE. LTD. In this report on ad creatives analysis, AppGrowing analyzes the marketing strategy of 1945 - Airplane shooting games, including their advertising techniques and top-performing creatives. 1. Basic Information of 1945 - Airplane shooting games App Name: 1945 - Airplane shooting games Category: Action Game Tags: Shooter Developer: ONESOFT GLOBAL PTE. LTD. Worldwide Release Date: May 28, 2019 Total ads as of today: 25,623 Check More Information about this game   2. Overall Advertising Trends of 1945 - Airplane shooting games We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-26 ~ 2022-04-26   Advertising Format & Creative Type From the ads format, Playable accounts for 95.96%. In terms of ad creative type,  Fullscreen Video accounts for 97.72%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-04-27, 1945 - Airplane shooting games's proportion of networks impressions is placed as: This game uses Mintegral and Chartboost for advertising the most. Mintegral 94.87%, Chartboost 1.40%, Meta Audience Network 0.84%, Facebook 0.67%, Unity Ads 0.58%. Source: AppGrowing   3. Top 3 Mobile Game Ad Creatives Analysis of 1945 - Airplane shooting games In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through the above analysis, we can find that most of these ad creatives are Vertical Video, displaying the cool battle scenes in the game. They evoke the player's resonance with retro pixel style and the classic arcade game style.   In conclusion The above is the ad creatives' intelligence analysis of 1945 - Airplane shooting games. […]