In 2024, the global mobile advertising market steadily advanced amidst challenges and opportunities. Publishers generally faced concerns over traffic and revenue due to the slowdown in global market growth. At the same time, their various attempts to break through this anxiety have given rise to new market trends. For mobile games, mini-games continued to gain traction, reshaping the existing landscape of the global mobile gaming market. The rise of W2A (Web to App) advertising, along with the further application of AIGC in both gameplay content and ad marketing, has provided publishers with new strategies to overcome traffic concerns. For non-gaming apps, the rise of short drama apps and AI applications contributed to an overall positive growth trend in the number […]

On February 19, Gravity’s latest RPG, Ragnarok Idle Adventure Plus, was officially launched in the overseas market. The game retains the original art style of the IP while incorporating a “Idle + MMO” gameplay model, emphasizing a casual and relaxing gaming experience. This design aligns well with the current trend of "fragmented entertainment" and user preferences. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Ragnarok Idle Adventure Plus has run a total of 22,793 ads, spanning 32 regions and 11 advertising platforms. Ad Formats: Interstitial ads dominate, accounting for over 55%, followed by In-Feed ads, which make up more than 36%. Ad Creatives: […]

The following analysis of mobile games marketing trends for February 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In this period's ranking of global mobile game advertising distribution by category, casual, puzzle, and casino games secured the top three positions. In terms of new apps, casino games led with a 31.76% share, followed by casual and arcade games. Additionally, adventure and puzzle genres also saw new ad proportions exceeding 10%. Casual and puzzle games continued to dominate in ad volume, claiming the top two spots, while RPGs reclaimed the third position on the leaderboard. Video remains the dominant ad format, accounting for 72.38% of all materials, with image ads making […]

According to Sensor Tower data, as of the end of February, Whiteout Survival, the 4X strategy mobile game from Century Games, has surpassed $2 billion in cumulative global revenue. With the game's second anniversary approaching, this article will analyze its advertising strategy based on AppGrowing data, uncovering the key factors behind its success. Advertising Strategy Overview According to AppGrowing, Whiteout Survival has launched 425,176 ads across 54 regions and 17 advertising platforms. Playable ads dominate the strategy, accounting for over 55% of total placements. Rewarded video ads follow, making up more than 14% of the total share. HTML-based creatives are the most commonly used format, comprising over 68% of the ad materials. Ad Volume Peaks During the anniversary celebration, Whiteout […]

Recently, Joy Net Games’s new RPG 不休旅途：繪卷世界 opened for pre-registration in Hong Kong, Taiwan, and Macau, securing the top spot on the iOS pre-registration rankings. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview Based on AppGrowing’s data, 不休旅途：繪卷世界 has launched 2,004 iOS ads across 19 regions and seven advertising platforms. Ad Format Distribution: In-feed ads dominate, accounting for over 88%, followed by rewarded videos at over 7%. Creative Format: Video ads make up more than 75% of the total advertising materials. Ad Volume Peaks Over the past month, 不休旅途：繪卷世界 has seen a significant increase in ad placements. On February 28, the game’s daily ad volume exceeded 600, marking its current […]

The following analysis of mobile games marketing trends for January 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, casual, puzzle, and simulation games ranked in the top three. Casino games maintain the highest new advertising share, reaching 38.4%.Other mid-core categories such as casual, puzzle, adventure, arcade, and card games also have a new advertising share of over 10%. Regarding ad volume, casual and puzzle games ranked first and second, with a small difference in their advertising volumes. Strategy games showed a significant increase in ad volume, surpassing simulation and RPG games to secure a spot in the top […]

At the end of last year, Vizta Games launched its new strategy game Magic Chess: Go Go in multiple regions worldwide. Over the past week, the game has surpassed 6.45 million downloads on Google Play, ranking second in the Google Play download charts. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing's data, the Android version of Magic Chess: Go Go ran 20,584 ads across 13 regions and 10 advertising platforms. The ads were primarily Rewarded Video ads, making up more than 36% of the total, followed by Interstitial ads, which accounted for over 32%. In terms of creative materials, video ads were predominant, comprising […]

A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

At the end of last year, Century Games launched the new SLG game High Seas Hero. The game was rolled out in early January 2024 across North America, Hong Kong, Macau, Taiwan, and other global markets, and has begun to show significant market potential. This article, based on AppGrowing data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, High Seas Hero has launched a total of 6,909 ads, covering 38 regions and 10 advertising platforms. The majority of the ads are in the form of native ads, accounting for more than 98% of the total. Regarding the ad materials, Century Games primarily uses video ads, which make up over 70% […]

The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]