The following analysis of mobile games marketing trends for August 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In August 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Casino saw continued growth in new launches, with its share of new apps nearly reaching 40%, making it the highest-ranking category for the month. The top three categories in terms of ad volume were Casual, Puzzle, and RPG, reflecting a stable market structure similar to July.However, ad spend across all categories saw a month-on-month decline in August. In terms of creative content, video remained the dominant format, though its share slightly decreased to 79.11%. Most […]

Recently, SP-Game's RPG game 最後的道長 has achieved impressive results in the Hong Kong, Macau, and Taiwan regions.  This article will analyze its advertising strategy based on data from AppGrowing and uncover the reasons behind its success. Advertising Campaign Overview According to AppGrowing, 最後的道長 has launched a total of 15,522 ads, covering 21 regions and 8 advertising platforms. Between August 15 and September 13, 2024, 最後的道長 placed 15,522 ads, with a significant focus on in-feed ads, accounting for 96.65% of the total. The advantage of in-feed ads is that they naturally blend into the user’s browsing experience, enhancing both click-through rates and conversions. This format was likely chosen due to its high efficiency on mobile devices, especially on social media platforms, […]

AFK Journey, an RPG developed by Chinese publisher Lilith Games, has recently achieved notable success in multiple global markets. This article uses data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing, AFK Journey has launched a total of 21,856 ads across 50 regions and 14 ad platforms. Between August 1 and August 30, 2024, the game ran 8,642 ads, with a significant focus on in-feed ads, which made up 60% of the total. In-feed ads are advantageous because they seamlessly integrate into users' browsing experience, enhancing both click-through and conversion rates. This choice of ad format is likely due to its effective performance on mobile devices, especially on social […]

Arcadia: Breath of the Land is a MMORPG game developed by the Chinese company SP-Game, which has recently launched in multiple markets worldwide. This article delves into its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Overview According to AppGrowing's data, Arcadia: Breath of the Land has launched a total of 11,016 ads across 18 regions and 8 advertising platforms. Between July 21, 2024, and August 19, 2024, the game ran 9,306 ads, with in-feed ads comprising a significant 84% of the total. The advantage of in-feed ads lies in their ability to seamlessly integrate into users' browsing experiences, thereby enhancing click-through and conversion rates. This ad format likely caters to the game's strong […]

The following analysis of mobile games marketing trends for July 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the ranking of app categories for overseas mobile game advertising in July 2024, the top three categories remain casual, puzzle, and casino. Although casino games have fallen to third place in terms of ad spend, they still represent the largest percentage of new apps launched that month. In terms of ad volume, the top three categories are casual, puzzle, and role-playing, consistent with June's distribution. Looking at the number of unique creative assets, the role-playing and strategy categories have a significant share, indicating a strong demand for advertising in these mainstream, […]

Game of Thrones: Legends RPG is a puzzle game developed by the Turkish developer Zynga, recently launched in several global markets. This article, based on data from AppGrowing, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Campaign Overview According to AppGrowing's data, Game of Thrones: Legends RPG ran a total of 4,256 ads across 47 regions and 10 advertising platforms. Between July 10, 2024, and August 8, 2024, the game launched 3,462 ads, primarily focusing on rewarded videos and native ads, which accounted for nearly 80% of the total. The advantage of rewarded video ads is their ability to seamlessly integrate into the user's browsing experience, increasing click-through and conversion rates. This ad format was […]

Viking Rise is a strategy game that has taken the world by storm since its launch in April 2023. In this article, we will use the advertising intelligence data from AppGrowing, a leading platform for mobile app marketing insights, to reveal how Viking Rise has mastered its advertising strategy and what factors have made it so popular.   01 What is Viking Rise?   Viking Rise is a strategy game published by IGG, a publisher from China. It started pre-registration on 2023-03-02 and was officially launched on 2023-04-15. The latest version is V1.4.38. The game is set in the Viking era, where players can build their own kingdoms, recruit heroes, train troops, and fight against other players or enemies. The […]

Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global advertised mobile games increased minimally in April, but the ad volume increased by 28.2% compared with March, which indicates that game advertisers are further expanding their advertising campaigns and the "battle to acquire users" is becoming fiercer. Meanwhile, April was also a month of intense competition for Chinese games. miHoYo Honkai: Star Rail, Lilith Games Call of Dragons, Eskyfun 魔鏡物語 and other new games were released one after another, becoming new competitors in the market; while "old" games such as Glaciers Game 超能世界 have also boosted their advertising. What about the macro advertising statistics in April? Are there any new […]

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.