The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

Chiến Thần AFK is a hot anime-style RPG game that has been making waves in the mobile gaming market. The game features idle gameplay, rich content, and stunning graphics that appeal to fans of anime and RPG genres. The game was published by VNG, a leading game publisher in Vietnam, and was officially launched on June 19, 2023. Since then, the game has been using various advertising strategies and channels to promote its brand and increase its user base. In this article, we will use AppGrowing to analyze the advertising strategy and performance of the game. Source: AppGrowing   01 How Chiến Thần AFK Creates and Distributes Its Ads According to the data monitored and collected by AppGrowing, Chiến Thần […]

Âm Dương Giới is a game that combines RPG and turn-based elements to create a unique and captivating combat system. The game features stunning 3D graphics and a rich story inspired by the world of yin and yang. The game was released on July 8, 2023 by Nota Studio, a publisher from Vietnam, and has quickly gained popularity among anime and RPG fans. How did it manage to stand out in the crowded and competitive mobile gaming market? In this report, we will use AppGrowing to reveal the smart advertising strategy of Âm Dương Giới. Source: AppGrowing   Ad Creatives: Video Rules with Horizontal and Square Formats   According to AppGrowing, Âm Dương Giới has created 2,626 ads in total […]

Pokémon Sleep is a new simulation game that turns your sleep into entertainment. The game uses your smart device or Pokémon GO Plus + peripheral to track and record your sleep data, which affects the gameplay and the types of Pokémon you can encounter. The game was developed by SELECT BUTTON inc. and published by The Pokémon Company, a Japanese company that is responsible for the Pokémon franchise. The game was officially launched on July 14, 2023, after a week of pre-registration.     In this article, we will use the data monitored and collected by AppGrowing, a leading mobile app marketing intelligence platform, to analyze the advertising strategy and performance of Pokémon Sleep. We will look at the following […]

Dragon Waifu: Thợ Săn Rồng is a popular anime game that lets players collect and train beautiful dragon girls in a fantasy world. The game was developed and published by Lai The Tung, a Vietnamese game studio, and was officially launched on June 25, 2023. Since then, it has been a huge success in the global market, especially in its home country, where it ranked NO.1 in the App Store charts on July 6, 2023. Souce: AppGrowing How did Dragon Waifu: Thợ Săn Rồng achieve such impressive results in such a short time? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing, an international marketing intelligence platform, to analyze […]

Aether Gazer is a 3D team-fight action anime game developed by Xiamen Yongshi Technology and published by Yostar Limited. It was first released in China on April 22, 2022, and its global version was officially launched on May 22, 2023. The game is set in a world where the World Tree has collapsed and created a phenomenon called "Shihai", which spawns monstrous creatures called "Shigans". The players act as the administrators and restore the world order. This article will analyze Aether Gazer's advertising strategy and performance in the global market based on the data and intelligence from AppGrowing, a professional mobile advertising intelligence analysis platform.     01 Aether Gazer excels in Google Play action games charts   According to […]