Traffic Escape! is a puzzle game that challenges players to escape from various traffic scenarios by moving cars, buses, trucks, and other vehicles. The game was published by Fomo Games, a publisher from Turkey, in August 2023. Since then, it has achieved remarkable success in the global market, especially in the English-speaking countries. In this article, we will use the data monitored and collected by AppGrowing, a leading platform for mobile app marketing intelligence, to analyze the advertising strategy and performance of the game.
According to AppGrowing, Traffic Escape! has created 965 ads in total, covering 16 areas and 8 media. The game has been aggressively promoting itself in various regions, especially in Europe, North America, Oceania, and East Asia. Taking 2023-09-25 Google Play charts for instance, the game ranked NO.1 in Australia, Canada, Switzerland, Germany, France, United Kingdom, Netherlands, Norway, New Zealand, Sweden, Singapore, United States. It also entered the Top 10 in Hong Kong &Taiwan of China, Japan, Korea as well.
One of the possible reasons behind this impressive ranking is the high quality and diversity of the game itself. Traffic Escape! offers hundreds of levels with different difficulty and complexity. The game also features realistic graphics and sound effects that create an immersive experience for the players. Moreover, the game has a social element that allows players to share their progress and achievements with their friends on Facebook.
Another possible reason is the effective use of ad creatives and media platforms by Traffic Escape!. The game has been using various types of ad formats and channels to reach its target audience and attract their attention.
From 2023-09-17 to 2023-09-25, the game created 441 ads in total, around 71.2% of which are in the form of In-feed. In-feed ads are native ads that appear within the content feed of a website or app. They are designed to blend in with the surrounding content and provide a seamless user experience. In-feed ads are suitable for puzzle games like Traffic Escape! because they can showcase the gameplay and features of the game without interrupting the user’s browsing behavior.
Ad creatives are mainly vertical video. Its proportion is around 87.53%. Vertical video is a video format that is optimized for mobile devices with portrait orientation. It can fill up the entire screen and capture the user’s full attention. Vertical video is ideal for puzzle games like Traffic Escape! because it can demonstrate the game mechanics and scenarios in a clear and engaging way.
The peak of ad volume in a single day was 256, which appeared on 2023-09-22. This indicates that the game has been testing and optimizing its ad campaigns to find the best combination of ad creatives and media platforms.
Traffic Escape! so far advertised mostly on Facebook, with a total of 22.80% ads. Facebook is one of the most popular and influential social media platforms in the world. It has over 2.9 billion monthly active users as of June 2023. Facebook also offers various tools and features for advertisers to create and manage their ad campaigns effectively.
Some of the advantages of advertising on Facebook are:
- Facebook allows advertisers to target their audience based on their demographics, interests, behaviors, and connections.
- Facebook provides advertisers with rich insights and analytics on their ad performance and user feedback.
- Facebook enables advertisers to use different types of ad formats and placements to suit their objectives and budget.
- Facebook supports cross-platform advertising that can reach users across Facebook, Instagram, Messenger, Audience Network, and WhatsApp.
By advertising on Facebook, Traffic Escape! can increase its brand awareness and recognition among its potential users. It can also drive more traffic and downloads to its app store page and website.
Traffic Escape! is a puzzle game that has achieved remarkable success in the global market by using effective advertising strategies. By using AppGrowing’s data and insights, we can learn from its best practices and apply them to our own app marketing campaigns.