AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Chinese Developers
brief

Advertising Strategy Analysis of Acecraft: Sky Hero | AppGrowing

Recently, Acecraft: Sky Hero broke into the upper ranks of the U.S. iOS download charts. The title is published by Moonton, best known globally for Mobile Legends: Bang Bang. What sets Acecraft: Sky Hero apart is its distinctive retro rubber hose animation style, a visual choice rarely seen in today’s mobile market. This article draws on AppGrowing data to examine the game’s advertising strategy. Advertising Overview According to AppGrowing, the Android version of Acecraft: Sky Hero launched a total of 13,255 ads, spanning 74 regions and 13 platforms. In-Feed ads dominated placements with over 56%, followed by Rewarded Video (21%) and Native (11%). From a creative perspective, videos made up nearly 69%, including 23% standard video and 45% vertical video, […]

2025年9月3日 0Comments 6Browse 0Like weng, zitao Read more
brief

Advertising Strategy Analysis of Destiny: Rising | AppGrowing

Destiny: Rising is a sci-fi RPG shooter mobile title jointly developed by NetEase and Bungie, based on the Destiny IP and set in a parallel timeline during the post-Dark Age. The game launched its first closed Alpha test on November 1, 2024, and was officially released worldwide on August 27, 2025. This article draws on AppGrowing data to analyze Destiny: Rising’s advertising strategy. Advertising Overview According to AppGrowing, the Android version of Destiny: Rising ran a total of 1,829 ads, spanning 26 regions and 11 platforms. In-Feed ads accounted for over 71%, followed by Rewarded Video (17%) and Native (6%). In terms of creative format, videos made up nearly 80%, with standard video ads exceeding 40% and vertical video close […]

2025年8月29日 0Comments 26Browse 0Like weng, zitao Read more
Mobile Game Analysis

Century Games’ Global Breakthrough: From Acquisition Gamble to Industry Kingmaker

In Sensor Tower's latest global revenue ranking, Kingshot joined Whiteout Survival at the top, securing both the No.1 and No.2 spots for Century Games. Meanwhile, its newly launched merge title, Tasty Travels: Merge Game, also entered the chart at No.29. The company has become nothing short of a hit factory. Riding its momentum, parent company Century Huatong's stock price has surged, with market capitalization surpassing ¥100 billion (≈ US$13.8 billion) in July 2025—cementing its status as a leading A-share gaming giant. Looking back, Century Huatong's ¥6.939 billion acquisition of Century Games from FunPlus was seen by many as a high-stakes gamble. A decade later, it is now considered a masterstroke. 1. A ¥6.9B Acquisition and the ¥2B Performance Gamble Rewind […]

2025年8月29日 0Comments 27Browse 0Like weng, zitao Read more
Mobile Game Analysis

Wittle Defender Rakes in $2M in Two Weeks — Habby’s Winning Formula Delivers Again

Habby may not be a permanent fixture at the center of the mobile gaming industry, but whenever it drops a new title, the spotlight inevitably follows. Its latest release, Wittle Defender, launched globally in early June and quickly climbed into the top 10 on the iOS grossing charts across Hong Kong, Macau, and Taiwan of China. According to Sensor Tower, the game has generated $2 million in iOS revenue over the past two weeks. Following the successes of Capybara Go! and Archero 2, Wittle Defender marks Habby's third breakout title within a single year. It's almost as if the studio has cracked a repeatable formula for success—one that consistently delivers solid results. Despite feeling familiar in both gameplay and marketing […]

2025年7月4日 0Comments 153Browse 0Like weng, zitao Read more
brief

Advertising Strategy Analysis of Etheria: Restart | AppGrowing

Recently, Etheria: Restart, developed by XD Entertainment and built on Unreal Engine, officially launched worldwide. As a visually stunning anime-style team-based RPG, the game quickly broke into the top three on the U.S. iOS free game charts—an impressive feat for a new IP in a competitive category. In this article, we analyze Etheria: Restart’s global user acquisition strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, Etheria: Restart ran a total of 1,070 ads across 41 regions and 7 major ad platforms. Rewarded Video emerged as the dominant ad format, accounting for nearly 50% of all placements. This was followed by In-Feed Ads, which made up more than 30%. In terms of creative formats, the campaign leaned heavily […]

2025年6月5日 0Comments 170Browse 0Like weng, zitao Read more
Mobile Game Analysis

April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre

Following the breakout success of Whiteout Survival, which sparked a wave of enthusiasm for the "simulation management + 4X" hybrid model, a number of publishers rushed to get in on the action.Most recently, EWORLD's prison-themed 4X game Lands of Jail has made a strong showing. According to Sensor Tower data, the game's revenue surged 342% in April alone, surpassing $4 million in combined iOS and Android revenue over the past month. The United States emerged as the top-grossing market, accounting for 33% of total revenue, followed by Germany with 13%. So, how did Lands of Jail leverage the unusual appeal of a prison setting to stand out? And what else contributed to its breakthrough performance in an increasingly saturated genre? […]

2025年5月29日 0Comments 1413Browse 0Like weng, zitao Read more
Advertising Analysis

Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year

At the end of last month, Kunlun Tech released its 2024 financial report, introducing two new revenue segments: "AI Software Technologies" and "Short Drama Platforms.” The latter proved particularly noteworthy, generating over RMB 167 million (approx. $23 million), accounting for 2.96% of total revenue. Among these, DramaWave, launched in the second half of 2024, received prominent attention. According to the report, by the end of March this year, the app had achieved an annualized revenue run rate (ARR) of approximately $120 million and surpassed 10 million monthly active users (MAUs), placing it among the top five players in the sector. Launched in September 2023, DramaWave entered a market already dominated by early movers such as ReelShort, ShortMax, and DramaBox, all […]

2025年5月22日 0Comments 1531Browse 0Like weng, zitao Read more
brief

NetEase's New Game Once Human Strategy Analysis | AppGrowing

At the end of April, NetEase officially launched the mobile version of its open-world survival game Once Human. Prior to its mobile launch, Once Human had already exceeded 20 million PC downloads globally, with 30 million pre-registrations for the mobile version, according to official figures. This article analyzes the game’s advertising strategy based on data from AppGrowing. Advertising Overview According to AppGrowing, Once Human ran a total of 4,052 ads across 42 regions and 11 ad platforms.The majority of placements were in-feed ads, accounting for over 41%, followed by rewarded videos at over 37%. In terms of creative formats, video dominated the campaign, making up nearly 86% of all ad creatives. Vertical videos alone accounted for close to 39%. Advertising […]

2025年5月9日 0Comments 159Browse 0Like weng, zitao Read more
brief

HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing

HABBY, the publisher behind global hits like Archero, Archero 2, and Capybara Go!, each of which has surpassed $100 million in revenue, is back with a new title—Wittle Defender. Given the studio’s track record of success, this latest release has naturally drawn industry attention. This article leverages AppGrowing data to analyze Wittle Defender’s advertising strategy in detail. Advertising Overview According to AppGrowing, Wittle Defender has run a total of 2,621 ads across 14 regions and 9 ad platforms. The majority of creatives were in-feed ads, accounting for over 76% of the total, followed by rewarded video ads, which made up over 15%. In terms of ad formats, video made up more than 90% of total creatives, with vertical videos alone accounting […]

2025年4月30日 0Comments 270Browse 0Like weng, zitao Read more
brief

Level Infinite's New FPS Game Delta Force Strategy Analysis | AppGrowing

On April 22, Level Infinite’s FPS title Delta Force launched across multiple global markets. The game is an officially licensed revival of the classic FPS IP Delta Force, and it shot to the top of the U.S. iOS free games chart on launch day. This article uses AppGrowing data to analyze Delta Force’s advertising strategy. Advertising Overview According to AppGrowing, Delta Force has launched a total of 3,239 ads, spanning 56 regions and 10 ad platforms. The majority of placements were in-feed ads, accounting for over 47%, followed by rewarded video ads, which made up more than 36%. In terms of creatives, Delta Force focused heavily on video formats, which represented more than 75% of total ads. Vertical videos dominated, […]

2025年4月25日 0Comments 278Browse 0Like weng, zitao Read more
1234
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Acecraft: Sky Hero | AppGrowing Advertising Strategy Analysis of Destiny: Rising | AppGrowing Century Games’ Global Breakthrough: From Acquisition Gamble to Industry Kingmaker Advertising Strategy Analysis of Tiles Survive! | AppGrowing July 2025 Non-gaming App Advertising Review Advertising Strategy Analysis of ジョジョの奇妙な冒険 オラオラオーバードライブ | AppGrowing
Advertising Strategy Analysis of Last Z: Survival Shooter | AppGrowinJuly 2025 Mobile Game Advertising ReviewAdvertising Strategy Analysis of ジョジョの奇妙な冒険 オラオラオーバードライブ | AppGrowingFree Fire 联动火影忍者,冒险游戏广告投放策略拆解 | AppGrowingJuly 2025 Non-gaming App Advertising Review包揽出海收入榜冠亚军,还有新品闯入 TOP30,这家北京厂商在海外杀疯了
戀戀清庭:邂逅 | Mobile Game Ad Analysis How Disney Speedstorm Conquered multiple gaming markets around the world Chinese Online Literature App: With Giant Leading the Way, How to Succeed in Advertising Twisted Tangle: A Puzzle Game that Mastered the Art of Advertising Another Game Thrives In Taiwan Market, How Does 4399 Achieve Consecutive Successes? June 2023 Mobile Game Review-Moonton & ByteDance New Games Kick Off Pre-registration Advertising
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.