AFK Journey, an RPG developed by Chinese publisher Lilith Games, has recently achieved notable success in multiple global markets. This article uses data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing, AFK Journey has launched a total of 21,856 ads across 50 regions and 14 ad platforms. Between August 1 and August 30, 2024, the game ran 8,642 ads, with a significant focus on in-feed ads, which made up 60% of the total. In-feed ads are advantageous because they seamlessly integrate into users' browsing experience, enhancing both click-through and conversion rates. This choice of ad format is likely due to its effective performance on mobile devices, especially on social […]

Introduction: Crafting a Winning Strategy   In the competitive realm of mobile gaming, the strategic positioning of a game’s advertising campaign can make all the difference. 『Land Arcana-ふしぎの大陸-』, a role-playing game (RPG) published by SPGAME, has demonstrated a masterful application of this principle. Through AppGrowing’s meticulous monitoring, we’ve distilled the essence of Land Arcana’s advertising triumphs, offering a blueprint for success in the digital marketing landscape. Source: 『Land Arcana-ふしぎの大陸-』   01 Overall Data Analysis: Targeted Impact   The advertising strategy of Land Arcana is a testament to the power of targeted marketing. With a staggering 14,332 ads created, spanning 4 regions and 8 media platforms, the game’s presence was impossible to ignore. The decision to focus on Japan—a market known […]

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

Here is AppGrowing's analysis of the global mobile game advertising markets in January 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The global mobile games advertising market in the first month of 2024 continues the high heat of the end of 2023. Except for Week 5, mobile game weekly ad volume remained above 2M in January, the same as in December. App volume exceeded 22K, up more than 10% MoM. Weekly creative volume remained steady at over 500K. In terms of a single day, the peak of ad volume appeared in Week 1, exceeding 1.66M on January 23. The peak of app volume appeared in Week 4, with 19,970 mobile […]

NBA Infinite is a sports game that simulates the real-life NBA basketball league. It was developed and published by Level Infinite, a Chinese game company that specializes in creating high-quality sports games. NBA Infinite was officially launched on February 17, 2024, after a successful pre-registration campaign that started on December 7, 2023. The game has received rave reviews from players and critics alike, and has achieved remarkable results in the global market. In this article, we will use the data and insights from AppGrowing, a leading advertising intelligence platform, to analyze how NBA Infinite used a smart advertising strategy to dominate the global sports game market.   01 NBA Infinite’s Impressive Performance in the App Store Charts One of the […]

Doomsday: Last Survivors is a strategy game that challenges players to survive in a post-apocalyptic world. The game was developed and published by IGG, a leading game company from China. It was released globally on March 15, 2023, after a successful pre-registration campaign that started on March 5, 2023. The game has been updated regularly, with the latest version being V1.26.1. The game has achieved remarkable results in terms of downloads, rankings, and revenue. According to AppGrowing, a professional mobile advertising intelligence platform, Doomsday: Last Survivors has created 109,281 ads in total, covering 50 areas and 15 media. The game has also ranked in the top 10 of the Google Play charts in 28 countries, including Malaysia, where it reached […]

YouTube is one of the most popular and influential online platforms in the world, with over 2 billion monthly active users and over 500 hours of video uploaded every minute. For mobile game developers and publishers, YouTube is a vital channel to reach and engage potential players, as well as to showcase their games’ features and quality. However, with so many competitors and options, how can they stand out and optimize their advertising strategies on YouTube? This is where AppGrowing, a leading ad strategy analytics platform, comes in handy. AppGrowing provides comprehensive and real-time data and insights on mobile game ads across various channels, including YouTube. By using AppGrowing, mobile game marketers can discover the latest trends, best practices, and […]

According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]