Merge Mansion is a mobile puzzle-solving game developed by Metacore Games Oy. In this mobile game advertising report, AppGrowing analyzes the marketing strategy of Merge Mansion, including its advertising techniques and top-performing creatives. 1. Basic Information of Merge Mansion App Name: Merge Mansion Category: Puzzle Game Tags: - Developer: Metacore Games Oy Worldwide Release Date: Sep 16, 2020 Total ads as of today: 9,039 Check More Information about this game 2. Overall Advertising Trends of Merge Mansion We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-18 ~ 2022-04-18 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 49.69%. In terms of ad creative type, Fullscreen Video accounts for 61.98%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Merge Mansion's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.81%, Admob 18.44%, Facebook 16.70%, Unity Ads 13.86%, Instagram 12.02%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Merge Mansion In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that most of these ad creatives consist of plots and interactions of the two characters on the icon, with game elements like Merge and Mystery, which arouse users' […]
Evony: The King's Return is a free online game developed by TG Inc. In this mobile game ad report, AppGrowing analyzes the marketing strategy of Evony: The King's Return, including their advertising techniques and top-performing creatives. 1. Basic Information of Evony: The King's Return App Name: Evony: The King's Return Category: Strategy Game Tags: War Developer: TG Inc. Worldwide Release Date: May 6, 2009 Total ads as of today: 92,135 Check More Information about this game 2. Overall Advertising Trends of Evony: The King's Return We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-05 ~ 2022-04-05 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 46.99%, and In-Feed accounts for 28.26%. In terms of ad creative type, Fullscreen Video accounts for 51.87%, and Vertical Video accounts for 20.33%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-06, Evony: The King's Return's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.62%, Admob 18.02%, Facebook 15.97%, Instagram 14.99%, Messenger 14.84%. Source: AppGrowing 3. Top 3 Mobile […]
Bingo Blitz is a freemium online board and card game developed by Playtika Santa Monica. In this mobile game ad report, AppGrowing analyzes the marketing strategy of Bingo Blitz, including its advertising techniques and top-performing creatives. 1. Basic Information of Bingo Blitz App Name: Bingo Blitz Category: Board Game Tags: Board Developer: Playtika Santa Monica. Worldwide Release Date: Aug 9, 2012 Total ads as of today: 13,542 Check More Information about this game 2. Overall Advertising Trends of Bingo Blitz We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-01 ~ 2022-04-01 Advertising Format & Creative Type From the ads format, In-Feed accounts for 52.91%, and Rewarded Video accounts for 31.32%. In terms of ad creative type, Vertical Video accounts for 38.31%, and Fullscreen Video accounts for 38.00%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-02, Bingo Blitz's proportion of networks impressions is placed as: This game uses Facebook and Meta Audience Network for advertising the most. Facebook 23.72%, Meta Audience Network 23.46%, Instagram 20.90%, Messenger 20.13%, Admob 7.33%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives […]
Kiss of War is a mobile war strategy game developed by tap4fun. In this mobile game ads report, AppGrowing analyzes the marketing strategy of Kiss of War, including their advertising techniques and top-performing creatives. 1. Basic Information of Kiss of War App Name: Kiss of War Category: Strategy Game Tags: War Developer: tap4fun Worldwide Release Date: Dec 18, 2019 Total ads as of today: 4,323 Check more information about this game 2. Overall Advertising Trends of Kiss of War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of […]
Latin America mobile gaming market will approach 5.1 billion US dollars approximately in 2024 and revenue occupies 48% of the gaming industry. How to seize sufficient market opportunities in Latam? In this post, we will cast a light on mobile games in Latin America, as well as local marketing strategies. Table of Contents: 1. Overview of Latin America 2. Mobile Games in Latin America 3. Local Mobile Gaming Market Strategies To get the full report of the Mobile Gaming Market In Latin America, please download it Here. 1.Overview of Latin America 1.1 Geographical Division Primarily, the continent of Latin America refers to the south region of the United States of America. In general, Latin America contains the state of Mexico, Central America, the […]
Online global marketers know that Facebook is the essential media platform to attract traffic to apps or websites. In this guide, we’ll recommend several practical Facebook adspy tools or ad finder chrome extensions and you'll discover how to use it. Turbo Ad Finder Myad Finder Ad Library Helper Facebook Ad Library App Growing Global 1.Turbo Ad Finder What is Turbo Ad Finder extension? Turbo Ad Finder is a free Chrome extension that helps you collect your competitors' ads. When people browse a competitor's ad on Facebook, the Facebook will intelligently recommend similar ads to visitors, and media buyers will be eager to collect the ads in their demand. So, the tool of Turbo Ad Finder will do what they need. It filters regular posts on Facebook and shows the Facebook ads solely. It’s quite simple to operate or utilize. Firstly, people need to access into the Chrome web store and search for that tool. Inserting the tool into the Chrome and getting Facebook to apply the Chrome extension. Users can explicitly view the Facebook ads in the banner. While closing it, the latest feeds are displayed formally. Drawbacks or Weaknesses of Turbo Ad Finder The function does apply whether your competitors have ads in the feed prior to clicking the Show Ads Solely button. In that case, you need to spend plenty of time on scrolling Facebook consecutively. For most advertisers, the prime priority is to formulate advertising strategies, manage accounts, analyze data, and promote product operation iterations rather than spending time on scrolling pages to track the competitor ads. You might as well try to cooperate with other more efficient advertising intelligence platforms to save time or transform from the executors to strategists. 2.Myad Finder What is Myad Finder extension? Myad Finder refers to a Chrome extension tool for filtering ads, and it’s quite simple to utilize. Users need to install the chrome extension. While accessing into the Facebook website and clicking the Show Ads Solely button, the machine will start collecting the ads. Clicking the Auto-Scroll button, the application will continue gather the ads. When users click Stop button, the restored new feeds will display formally. Limits of Myad Finder Myad Finder works the in the similar mode as the Turbo Ad Finder does. They both have the limits. Users must refresh in Facebook for multiple times to view the advertisement. Indeed, the tool involves the function of Auto Scroll & Gather Ads, it’s a bit better than the tool of Turbo Ad Finder. Moreover, the platform will display those ads based on the users’ activity while accessing the Facebook and other private information accompanied with clients in their accounts. That information may refer to the age, gender, location, or the devices customers prefer to utilize while accessing the Facebook. Demonstrating a few ads represent that even if the people scroll the Facebook page constantly throughout the day, they won't see the entire ads as expected. People need to use other ad analysis tools, which are not restricted by the Facebook ad principles, to accumulate more prime creatives. 3.Ad Library Helper What is an Ad Library Helper extension? The Ad Library Helper is an easy installation Chrome extension tool. As simple as the tools above, the distinction is that users can input the keywords to search for the creatives they desire. Accompanied with the demand, users could click the favorite button without refreshing the page anymore. What are the limits of Ad Library Helper? ● The search engine function is rudimentary and incomplete, and there are only a few regions，ad positions or delivery times to filter. ● Providing services among ten countries solely. Unfortunately, France, Japan, South Korea, Singapore, and Malaysia were out of the service. ● Only Facebook, Instagram, and Messenger are available to apply the extended function. Users cannot search for advertisements from other media. It would support if they combined other tools for the cross-channel analysis. ● The longest available period is 90 days. The advertisements for the same season prior year cannot be reviewed. ● No way to sort by popularity. There would be repetitive or inefficient operations via the tool. Executors need to look for number of advertisements with no likes or no interaction and find the best material from numerous ads. ● Minor features than the formal Facebook creative library. If the persons want various search filters and more extensive media ad data, they need to apply the function, which combined with other tools, to use. 4.Facebook Ad Library What is Facebook Ad Library? The ability of the Facebook's ad library is to preview the competitor’s ad data or statistics freely. […]
With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience.
There are very few spy tools dedicated to making dashboards for games. AppGrowingGlobal is worthwhile trying to track mobile game advertising trends. In addition, AppGrowingGlobal publishes periodical professional industry reports, helping you better understand industry changes and the latest marketing methods.
Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.
There are many opportunities in overseas markets, and as the first step to land overseas, user acquisition is the top priority. Where should you start when exploring an unfamiliar foreign market? Which overseas media platforms should be chosen? Which styles of creative are more popular? What localization adjustments should be made to the ad creative?