The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]

At the end of last month, 4399 launched another WeChat mini-game in the Hong Kong, Macau, Taiwan, and Southeast Asian markets. The game successfully entered Taiwan’s iOS game bestseller list, reaching a peak position of sixth. Although this game bears the name 热血大作战, it is unrelated to the WeChat mini-game 热血大作战 released by 4399 a few months ago. In fact, its counterpart is 指尖无双. With its distinctive artistic style and a hybrid gameplay combining "simulation + SLG," 指尖无双 broke into the top ten of the WeChat mini-game bestseller list back in April this year. The mainland China success of 指尖无双 and its impressive overseas performance naturally spark curiosity: how did it stand out in the fiercely competitive mini-game market? And […]

Tik Tap Challenge is a casual game published by XGame Global. In the past month, the game has achieved over 16.58 million downloads on Google Play. This article will analyze its advertising strategy based on AppGrowing data, highlighting the factors behind its success. Advertising Strategy According to AppGrowing data, XGame Global’s Game Tik Tap Challenge has launched a total of 1,219 ads across 48 regions and 9 advertising platforms. In the past month alone, 1,208 ads were deployed, with a peak daily ad count on November 7, when ad volume exceeded 770. The majority of ads are rewarded video ads, comprising nearly 85% of all ads. Rewarded video ads provide users with the option to watch ads in exchange for […]

Flame of Valhalla is a RPG game developed by Chinese developer Leniu Games, recently launched in multiple markets worldwide. This article will delve into its advertising strategy based on AppGrowing's data, revealing the reasons behind its success. Advertising Campaign Overview According to data from AppGrowing, Flame of Valhalla has placed a total of 12,821 ads, covering 40 regions and 6 advertising platforms. Between July 18, 2024, and August 16, 2024, the game deployed 12,449 ads, with in-feed ads accounting for nearly 90% of the total. The advantage of in-feed ads lies in their ability to blend seamlessly into the user's browsing experience, thereby improving both click-through and conversion rates. This choice of ad format likely stems from its efficient performance on […]

The recent surge in the popularity of mini-games worldwide can largely be attributed to the success of Legend of Mushroom. According to diandian data, in the first half of this year alone, 17 successful mini-games generated over $470 million in revenue (Excluding the Chinese Mainland Market), with Legend of Mushroom alone accounting for $387 million. 4399's overseas business has significantly benefited from Legend of Mushroom. Sensor Tower data indicates that following the game's release, 4399's ranking on the global revenue chart for Chinese mobile game publishers soared, reaching a peak position of sixth. At one point, Legend of Mushroom contributed more than 85% of 4399's overseas income. Capitalizing on this momentum, 4399's publishing brand, Joy Net Games, launched two new […]

This year, discussing mobile game inevitably includes the topic of mini-games. Thanks to the outstanding performance of the mini-game "BangBang Survivor" (Chinese name: 向僵尸开炮), SP-Game has become a notable player in the game market. Recently, SP-Game has taken new actions in the Hong Kong, Macau, and Taiwan regions. On July 11, they launched "見習狩獵家" which has achieved impressive market results, reaching as high as 3rd place on the Hong Kong iOS game sales ranking, and 4th in Taiwan and Macau. Instead of adopting mainstream fantasy or the highly competitive wuxia themes, "見習狩獵家" opts for a unique primitive tribal theme. To enhance its thematic appeal, "見習狩獵家" integrates pet-raising elements and introduces dragons, a fantasy creature with global influence, amplifying the game's […]

Rise of Kingdoms is a strategy game that allows players to create their own civilizations and battle with other players in real-time. The game features historical commanders, diverse cultures, and immersive gameplay. It is developed and published by Lilith Games, a Chinese company that also produces other hit titles such as AFK Arena and Warpath. Source: AppGrowing As one of the most successful strategy games in the global market, Rise of Kingdoms has a strong and effective advertising strategy that helps it attract and retain players. In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to analyze the advertising data and trends of Rise of Kingdoms, and reveal its secrets of success.   01 How many […]

Casino games are one of the most popular and profitable genres in the mobile gaming market. The global casino games market size was estimated at 231 billion U.S. dollars in 2021, and is expected to grow at a compound annual growth rate of 8.37% from 2022 to 2027. Among the various casino games, card games are especially popular in Southeast Asia, where players enjoy the thrill and challenge of competing with others online. One of the leading card game publishers in this region is ZingPlay, a Vietnamese company that offers a variety of card games for different audiences and preferences. One of its flagship products is ZingPlay - Game bài - Tien Len, a game that simulates the traditional Vietnamese […]

Galaxiga Arcade Shooting Game is a popular arcade game that challenges players to blast their way through waves of enemies and bosses in a retro-style space shooter. The game is developed and published by Onesoft, a Vietnamese company that specializes in casual and arcade games. Galaxiga Arcade Shooting Game has been downloaded over 10 million times on Google Play and has an average rating of 4.6 stars. But what makes this game so successful? How does it stand out from the crowded arcade game market? And what are the secrets behind its advertising campaigns? In this article, we will analyze the advertising intelligence data of Galaxiga Arcade Shooting Game, collected and monitored by AppGrowing.   01 A Global Hit with […]

Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]