Casino games are one of the most popular and profitable genres in the mobile gaming industry. However, they also face fierce competition and challenges from various factors, such as regulations, cultural differences, and user preferences. How can a casino game stand out from the crowd and achieve success in a specific market? In this article, we will analyze the case of Boss Domino, a casino game published by BossGAME. We will use the advertising intelligence data provided by AppGrowing to explore how Boss Domino leveraged its ad creatives, media channels, and regional targeting to rank NO.1 in Indonesia on Google Play. Source: AppGrowing   01 Boss Domino: A Casino Game That Offers More Than Just Fun and Games   Boss […]

Thiếu Niên Anh Hùng is a role playing game that lets you explore a stunning fantasy world of martial arts and adventure. The game, developed and published by GAMOTA, a Vietnamese company, has been a smash hit in its home market and beyond. According to AppGrowing, It has climbed to the top of the App Store charts in Vietnam and created thousands of ads across different regions and media platforms. But how did Thiếu Niên Anh Hùng achieve such amazing results? How did it win over and keep millions of users with its advertising campaigns? In this article, we will use the data and insights from AppGrowing to reveal Thiếu Niên Anh Hùng’s advertising secrets.   01 A Snapshot of […]

Here is AppGrowing's analysis of the global mobile game advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, the global mobile advertising market continued its growth trend in June. Compared to May (May 2023 Review), the increase in ad volume, app volume, and creatives volume decelerated. The app volume in June 2023 was 24,774, a 3.5% MoM increase, slightly less than in May. Ad volume was 4.13M, a 10.8% MoM increase, and creatives volume was 1.08M+, up 4% MoM. Both ad and app volume peaked in the early days, with the highest number of ads and apps on June 2, at 870K+ and 12,723 respectively. The […]

MU: Trứng Vàng Vô Hạn is a role playing game that combines fantasy, adventure and social elements. It was published by VISION GAME, a Web3 publisher that aims to create decentralized and immersive gaming experiences. The game started pre-registration on June 14, 2023 and was officially launched on June 29, 2023. The latest version is V1.1.52. In less than two weeks after its launch, MU: Trứng Vàng Vô Hạn achieved remarkable results in the Vietnamese market. It ranked NO.1 in the Google Play charts on July 7, 2023. It also received positive reviews from users and critics, praising its graphics, gameplay and community features. How did MU: Trứng Vàng Vô Hạn achieve such success in a competitive and crowded market? […]

Garena Undawn is a Role Playing game that has taken the world by storm. It is published by Garena, a leading game developer and publisher from Singapore. And this game offers an immersive open-world survival experience with zombies, crafting, and co-op gameplay. The game was officially launched on 2023-06-27, after a successful pre-registration campaign that started on 2023-05-12. The latest version is V1.0.3. Source: AppGrowing How did Garena Undawn achieve such impressive results in such a competitive genre? What are the secrets behind its advertising intelligence and performance? In this article, we will analyze the data and content from AppGrowing  and reveal the key factors that contributed to Garena Undawn’s success, and how you can apply them to your own […]

Dragon Waifu: Thợ Săn Rồng is a popular anime game that lets players collect and train beautiful dragon girls in a fantasy world. The game was developed and published by Lai The Tung, a Vietnamese game studio, and was officially launched on June 25, 2023. Since then, it has been a huge success in the global market, especially in its home country, where it ranked NO.1 in the App Store charts on July 6, 2023. Souce: AppGrowing How did Dragon Waifu: Thợ Săn Rồng achieve such impressive results in such a short time? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing, an international marketing intelligence platform, to analyze […]

Toilet Monster Rope Game is a fun and addictive action game where you swing from one toilet to another using a rope. You have to avoid obstacles and enemies, collect coins and power-ups, and unlock new characters and toilets. The game was published by Zego Global Publishing, a Vietnamese publisher that specializes in casual and hyper-casual games. It was officially launched on June 27, 2023. Source: AppGrowing Since its launch, Toilet Monster Rope Game has achieved remarkable success in the global market. It has ranked No.1 in the action game category in 19 countries, including Japan, Mexico, Malaysia, France, Italy, Vietnam. It has also entered the top 10 in 25 other countries, such as the United States, Russia, Spain, Germany, […]

Recently, many new games from leading developers have gone on an advertising spree. In addition to Moonton's Watcher Of Realms, according to AppGrowing, Nuverse's Dragonheir: Silent Gods started a massive advertising campaign, topped the Google Play Pre-registration, and became a Top 5 game among loads of games that are already released by top Chinese developers. Source: AppGrowing Dragonheir: Silent Gods is about to be launched  in September 2023, according to data.ai. After the release of the global version of Earth: Revival（《星球：重啟》） in February, Dragonheir: Silent Gods will be the second Nuverse game to be available worldwide this year, carrying the company's expectation of building a global brand.   01 An Open-world TRPG on 5-Year Development and $15 M   Dragonheir: […]

Township is a casual game that combines city-building and farming elements. It was developed by Playrix, a Russian game publisher that also created popular titles such as Gardenscapes and Homescapes. Township was first released in 2012 and has since grown into a global phenomenon with millions of players and fans. What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze Township’s advertising performance and strategies across different regions and media. 01 How Township Captivated Millions of Gamers Across the Globe with Its Diverse and Smart Ad Campaigns According to AppGrowing, Township has created 272,004 ads in total, covering 50 areas and 14 media. This shows that Township has […]

Farlight 84 is an action game that combines shooting, survival, and parkour elements. It was developed and published by Lilith Games, a Chinese company that is known for creating popular games such as Rise of Kingdoms and AFK Arena. Farlight 84 was released in December 2020 and has since been one of the most played and praised games in the action game genre. How did Farlight 84 maintain its popularity and competitiveness in such a crowded and dynamic market? In this article, we will use the advertising intelligence data by AppGrowing to analyze the advertising strategies and tactics of Farlight 84. 01 The Consistent Performance of Farlight 84 One of the most impressive aspects of Farlight 84’s advertising performance is […]