In the competitive realm of mobile gaming, the launch of a new MMORPG is a significant event. Thánh Quang Thiên Sứ, published by Vietnam’s VNG, has not only entered the gaming arena but also the marketing spotlight with its strategic advertising campaign. This analysis by AppGrowing delves into the data-driven tactics that propelled Thánh Quang Thiên Sứ to the Top 10 on Vietnam’s App Store charts shortly after its official release.   01 Pre-Launch Momentum   The journey of Thánh Quang Thiên Sứ began with a well-timed pre-registration phase on March 31, 2024, building anticipation ahead of its April 16, 2024, launch. The decision to start the marketing buzz early is a testament to VNG’s understanding of the MMORPG audience’s […]

In the ever-evolving landscape of digital marketing, Facebook remains a titan, boasting over 2.8 billion monthly active users. This vast audience presents an unparalleled opportunity for mobile game developers to capture attention and drive engagement. AppGrowing’s ad intelligence from March 11 to April 9, 2024, offers a window into the strategies employed by 12,113 mobile games on this platform. 01 The Dominance of Creative Diversity These games utilized a staggering 552,975 ad creatives to produce 1,708,731 ads, underscoring the importance of creative diversity in capturing user interest. The sheer volume of creatives suggests a trend towards A/B testing to determine the most effective ad components, from imagery to copywriting. 02 Brain Who? Tricky Riddle Tests: A Case Study in Ad […]

In continuation of the advertising competition trend in April, the global mobile game ad market in May showed a further recovery, according to AppGrowing. Not only the ad volume grew, but the App volume also rebounded significantly, indicating that game developers are more willing to do user acquisition with ads. We can see some new games from China debuting globally and emerging as strong competitors in the ad market, such as Aether Gazer, an ACGN ARPG published by Yostar, and 流浪方舟 which made a breakthrough as a game from small studio last year. The latter is expected to be released in June and in May has begun massive advertising in the pre-registration period. IGG's SLG Viking Rise, launched in April, […]

Text or Die is a mobile knowledge quiz game developed by Rollic Games. In this report on ads for games, AppGrowing analyzes the marketing strategy of Text or Die, including their advertising techniques and top-performing creatives. 1. Basic Information of Text or Die App Name: Text or Die Category: Trivia Game Tags: - Developer: Rollic Games Worldwide Release Date: Apr 17, 2021 Total ads as of today: 9,379 Check More Information about this game   2. Overall Advertising Trends of Text or Die We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-19 ~ 2022-04-19   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 46.68% and In-Feed accounts for 45.89%. In terms of ad creative type,  Fullscreen Video accounts for 51.07% and Vertical Video accounts for 48.33%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-20, Text or Die's proportion of networks impressions is placed as: This game uses Meta Audience Network and Facebook for advertising the most. Meta Audience Network 22.85%, Facebook 19.64%, Instagram 19.60%, Messenger 19.55%, Unity Ads 16.57%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Text or Die In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through […]

Zen Match is a mobile puzzle matching game developed by Good Job Games. In this report about ads in games, AppGrowing analyzes the marketing strategy of Zen Match, including their advertising techniques and top-performing creatives. 1. Basic Information of Zen Match App Name: Zen Match Category: Puzzle Game Tags: Matching Developer: Good Job Games Worldwide Release Date: Nov 2020 Total ads as of today: 16,627 Check More Information about this game   2. Overall Advertising Trends of Zen Match We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-19 ~ 2022-04-19   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 63.07%. In terms of ad creative type,  Fullscreen Video accounts for 74.62%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Zen Match's proportion of networks impressions is placed as: This game uses Unity Ads and Meta Audience Network for advertising the most. Unity Ads 27.77%, Meta Audience Network 25.64%, Admob 17.38%, Facebook 10.62%, Instagram 8.37%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Zen Match In this section, We're going to take a look at the current top-performing creatives for for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through the above analysis, we can see that most of these ad creatives show how to play the puzzle game, also some of them challenge players, like "Can you do better?", stimulating players' winning spirit.   In conclusion The above is the intelligence of ads in games analysis of Zen Match. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as […]

Bingo Blitz is a freemium online board and card game developed by Playtika Santa Monica. In this mobile game ad report, AppGrowing analyzes the marketing strategy of Bingo Blitz, including its advertising techniques and top-performing creatives. 1. Basic Information of Bingo Blitz App Name: Bingo Blitz Category: Board Game Tags: Board Developer:  Playtika Santa Monica. Worldwide Release Date: Aug 9, 2012 Total ads as of today: 13,542 Check More Information about this game   2. Overall Advertising Trends of Bingo Blitz We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-01 ~ 2022-04-01   Advertising Format & Creative Type From the ads format, In-Feed accounts for 52.91%, and Rewarded Video accounts for 31.32%. In terms of ad creative type,  Vertical Video accounts for 38.31%, and Fullscreen Video accounts for 38.00%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-02, Bingo Blitz's proportion of networks impressions is placed as: This game uses Facebook and Meta Audience Network for advertising the most. Facebook 23.72%, Meta Audience Network 23.46%, Instagram 20.90%, Messenger 20.13%, Admob 7.33%. Source: AppGrowing   3. Top 3 Mobile Game Ad Creatives […]

Latin America mobile gaming market will approach 5.1 billion US dollars approximately in 2024 and revenue occupies 48% of the gaming industry. How to seize sufficient market opportunities in Latam? In this post, we will cast a light on mobile games in Latin America, as well as local marketing strategies. Table of Contents: 1. Overview of Latin America 2. Mobile Games in Latin America 3. Local Mobile Gaming Market Strategies   To get the full report of the Mobile Gaming Market In Latin America, please download it Here.   1.Overview of Latin America 1.1 Geographical Division Primarily, the continent of Latin America refers to the south region of the United States of America. In general, Latin America contains the state of Mexico, Central America, the […]

Bingo Game is a popular entertainment game, with a lot of players in the world. Players need to mark the number randomly assigned by the dealer on a piece of square paper with many numbers written on it.