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Non-core Gameplay Ads
Mobile Game Analysis

"Doge Ads" are back? Glaciers Game, with $300 Million revenue, tripled its marketing expenses in Q1 2023

According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took the 1st in App Store ad ranking and 11th in Google Play, with a significant increase in advertising. Since 2022, Glaciers Game has been the "dark horse" in the industry. With weirdly hot "Doge Ads", Glaciers Game's X-hero has been revitalized after 2 years of release, and has not only reached the top of the app store in several countries/regions, but also contributed over 120 million in revenue, accounting for 46.21% of Glaciers Game's gaming revenue. The success of X-hero has proven the viability of the "Non-Core Gameplay + Doge" advertising strategy. Glaciers Game rapidly scaled up the replications, as represented by the […]

2023年5月26日 0Comments 2276Browse 0Like App Growing Global Read more
   
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