If you are a mobile game developer or marketer, you probably know how important it is to keep an eye on your competitors and the industry trends. You want to know what kind of games, markets, formats, creatives, and strategies are working well on different channels and regions. You want to learn from the best practices and avoid the pitfalls.
But how can you get access to such information? How can you analyze the data and gain insights that can help you optimize your own ad campaigns and improve your performance?
In this article, we will use AppGrowing to analyze the mobile game ads on AdMob from 2023-07-25 to 2023-08-23. We will focus on the following aspects:
- The top three mobile games with the highest ad volume on AdMob
- The main markets and ad formats of these games
- The three AdMob new ads with the highest estimated impression
- The creative strategies and features of these ads
01 The Top 3 Mobile Games with the Highest Ad Volume on AdMob
According to AppGrowing, from 2023-07-25 to 2023-08-23, there were 4,686 mobile games that advertised on AdMob. These mobile games used a total of 52,177 ad creatives to create 279,104 ads.
Among them, the mobile game with the highest ad volume was 1945 - Airplane shooting game, with 24,537 ads mainly advertised through AdMob in India, Japan, Singapore. The mobile game with the second highest ad volume was Farlight 84, with 10,290 ads mainly advertised through AdMob in Indonesia, Japan, India, Singapore, Korea. The mobile game with the third highest ad volume was Color Water Sort Woody Puzzle, with 9,730 ads mainly advertised through AdMob in India, Korea, Indonesia, Singapore, Japan.
1945 - Airplane shooting game is a classic arcade airplane game developed by ONESOFT. The game features over 60 historical planes from the USA, Great Britain, USSR, Germany, and Japan Air Forces, and over 30 legendary WWII battle zones. The game also offers various ad formats such as native, rewarded, banner, video, and interstitial ads.
Source: AppGrowing
The game’s main target markets are Singapore and Japan, which account for 44.55% and 43.76% of its total ad volume respectively. The game’s main ad format is playable ad, which accounts for 98.99% of its total ad volume. The game’s main creative strategy is to showcase the gameplay scenes and features of different planes and modes.
Farlight 84 is a fast-paced hero shooter battle royale game developed by Lilith Games. The game features flexible jetpacks, diverse hero skills, armed vehicles, a special in-game growth system and multiple revives. The game also supports cross-platform play between PC and mobile devices.
Source: AppGrowing
The game’s main target markets are Singapore, Japan and Korea, which account for 33.01%, 28.24% and 20.40% of its total ad volume respectively. The game’s main ad format is rewarded video, which accounts for 68.49% of its total ad volume. The game’s main creative strategy is to highlight the fast-paced action and combat scenes of different heroes and vehicles.
Color Water Sort Woody Puzzle is a fun and addictive sorting game developed by FALCON GAME STUDIO. The game challenges players to sort the colored water in the glasses until all colors are in the same glass. The game also offers various themes and levels to keep players engaged.
Source: AppGrowing
The game’s main target markets are Korea, Singapore, and Japan, which account for 41.49%, 21.20% and 18.44% of its total ad volume respectively. The game’s main ad format is playable ads, which accounts for 99.76% of its total ad volume. The game’s main creative strategy is to demonstrate the simple yet satisfying gameplay of sorting water by color.
02 The 3 AdMob New Ads with the Highest Impression
According to AppGrowing’s proprietary algorithm, the three AdMob new ads with the highest estimated impression from 2023-07-25 to 2023-08-23 are:
- A Interstitial ad for Gardenscapes: Playrix’s Gardenscapes created a Interstitial ad with a Vertical Video on AdMob. According to AppGrowing, this ad started appearing on AdMob on 2023-07-26, and has currently accumulated about 57.4M impression.
- A Interstitial ad for 101 Okey VIP: Ziipin Holdings HK Limited’s 101 Okey VIP created a Interstitial ad with a Vertical Video on AdMob. According to AppGrowing, this ad started appearing on AdMob on 2023-07-26, and has currently accumulated about 53.3M impression.
- A Banner ad for Flood-It!: Lab Pixies’s Flood-It! created a Banner ad with a Image on AdMob. According to AppGrowing, this ad started appearing on AdMob on 2023-08-03, and has currently accumulated about 39.0M impression.
Gardenscapes is a popular casual game developed by Playrix, which combines match-3 puzzles with garden renovation and decoration. The game also features a rich storyline and various characters to interact with.
Source: AppGrowing
The game’s Interstitial ad with a Vertical Video on AdMob is a 30-second video that shows the non-core gameplay. The video also includes a call-to-action button that invites players to download the game. The video’s main selling points are the colorful graphics, the relaxing music, and the satisfying feeling of solving the problems.
101 Okey VIP is a classic Turkish board game developed by Ziipin Holdings HK Limited, which is similar to Rummy. The game allows players to play online with friends or other players from around the world. The game also offers various modes, tournaments, and rewards.
Source: AppGrowing
The game’s Interstitial ad with a Vertical Video on AdMob is a 24-second video that shows several real people playing 101 Okey to earn money. The video also includes a call-to-action button that invites players to join the game and win the bonus. The video’s main selling points are the realistic graphics, the social interaction, and the competitive challenge.
Flood-It! is a simple yet addictive puzzle game developed by Lab Pixies, which requires players to fill the board with one color by tapping the adjacent tiles. The game offers various levels of difficulty and modes, such as Classic, Timed, and Endless.
Source: AppGrowing
The game’s Banner ad with a Image on AdMob is a static image that shows lots of colorful squares. The image’s main selling points are the minimalistic design.
03 Conclusion
By using AppGrowing, you can easily analyze the mobile game ads on AdMob and gain valuable insights into your competitors and the industry. You can discover the top games, markets, formats, creatives, and strategies of AdMob’s mobile game ads, and use them to optimize your own ad campaigns and improve your performance.
Sign up for a free trial and start using AppGrowing today!
