This year, the short drama market is growing faster than expected. In China's mainland, 《完蛋！我被美女包围了(Love Is All Around)》 became a dark horse in the form of "short dramas + game". In global market, with the emergence of several popular short dramas, the topic of "short drama marketing" has been on the rise, which is reminiscent of the "global Internet literature marketing" in 2021. As a professional global mobile marketing strategy platform, AppGrowing has witnessed the wave of global internet literature marketing. Recently, we have observed the strong trend of a group of short drama apps. AppGrowing data shows that ReelShort of Crazy Maple Studio, which is is a participant of COL Group, recently topped the USA iOS Entertainment Free Chart, […]

Here is AppGrowing's analysis of the global mobile game advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In October, the overall trend of global mobile game advertising is positive. The ad volume is above 1.2M every week, with the most in Week 4, which is more than 1.8M. The App volume continues to grow, with the latter 3 weeks exceeding 20K. The creative volume is relatively stable, which is basically above 600K. In terms of single-day data, ad volume and app volume peaked in the latter half of the month, with the most on October 31, with 1.07M+ ads and 18,717 games respectively, a significant increase […]

Here is AppGrowing's analysis of the global mobile App advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   The ad volume and app volume peaked in late September, with Week 4 and Week 5 ad volume approaching 1.80M+ and app volume exceeding 15K. Creative volume showed a growing trend, except for Week 1, the rest of the weekly data are more than 600K. The highest single-day ad volume and app volume occurred on September 22, with the former exceeding 1.02M and the latter at 16,099, a significant increase compared to August. By region, the Top 3 in terms of ad volume are North America, Southeast Asia and […]

Here is AppGrowing's analysis of the global mobile game advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   From the overall trend, the weekly ad volume of mobile games in September 2023 remained in the range of 1M~1.5M, of which Week 4 was the most, reaching 1.46M. App volume showed a growing trend, with Week 4 and Week 5 exceeding 15K. Creative volume was relatively stable, basically above 450K. In terms of single-day data, the peaks of ad volume and app volume appeared in the latter part of the month, with both being the highest on September 24, at 770K+ and 12,378 respectively, a slight increase from […]

Ngự Long Tại Thiên Mobile is a thrilling and immersive action game that has taken the Vietnamese market by storm. The game is published by VGP, a leading game publisher in Vietnam, and has recently updated to V4.0, which brings more exciting features and challenging gameplay. But how did the game achieve such a remarkable success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing to reveal some of the key insights and data about the game’s advertising performance.   01 Ngự Long Tại Thiên Mobile: The King of the App Store Charts in Vietnam   According to the data monitored and collected by AppGrowing, Ngự Long Tại Thiên Mobile has been consistently ranking high on the App Store charts in Vietnam. […]

3Q Siêu Lầy is a card game that has taken Vietnam by storm. It is published by SohaGame, a leading game publisher in Vietnam, and has been topping the App Store charts since its launch. How did this game achieve such impressive results? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of 3Q Siêu Lầy and reveal the secrets behind its success.   01 3Q Siêu Lầy: A Card Game that Breaks the Rules and Tops the Charts   3Q Siêu Lầy is a card game that combines elements of strategy, humor, and social interaction. The game features various modes, such as solo, team, and guild battles, […]

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

Dragonheir: Silent Gods is a role-playing game (RPG) that takes players to a fantasy world where they can explore, fight, and collect various characters. The game is developed by Nuverse Games, a Chinese publisher that has also produced other hit titles such as Ragnarok X: Next Generation and Warhammer 40,000: Lost Crusade. The game started pre-registration on 2023-08-09 and was officially launched on 2023-09-17. The latest version is V1.0.2. According to the data monitored and collected by AppGrowing, a leading platform for app marketing intelligence, Dragonheir: Silent Gods has created 3,720 ads in total, covering 50 areas and 10 media. In this article, we will analyze the advertising strategy and performance of Dragonheir: Silent Gods using the data and insights […]

Eggy Party is a casual game that has taken the Southeast Asian market by storm. It is a fun and addictive game that lets players hatch eggs, collect cute pets, and compete with friends. But how did this game achieve such impressive results in a short time? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing, a professional marketing intelligence platform, to reveal the secrets of Eggy Party’s success.   01 Eggy Party: A Fun and Addictive Casual Game by NetEase Eggy Party is a casual game published by NetEase, a leading game developer and publisher from China. It started pre-registration on 2023-08-09 and was officially launched on 2023-09-08. The latest version […]

Beast Lord is a strategy game that has been making waves in the global market. It is published by StarFortune, a Chinese company that specializes in developing and operating mobile games. The game combines elements of fantasy, war, and simulation to create an immersive and challenging gaming experience for players. But how did Beast Lord achieve such success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing, an international marketing consultant that provides data and insights for mobile app developers and advertisers, to analyze the advertising performance of the game in different regions and media.   01 Beast Lord’s Massive Advertising Reach Across 46 Areas and 9 Media   According to the data monitored […]