Harry Potter: Magic Awakened is a role-playing game that lets players create their own characters and explore the magical world of Harry Potter. The game is developed by Warner Bros. and Netease, publishers from the USA and China, and was officially launched on June 27, 2023. The game has received rave reviews from critics and fans alike, and has achieved impressive results in the global market. How did Harry Potter: Magic Awakened achieve such success? In this article, we will use AppGrowing to analyze the advertising intelligence of the game and reveal its secrets.
01 The Ads and Creatives of
Harry Potter: Magic Awakened
Source: AppGrowing
According to the data monitored and collected by AppGrowing, Harry Potter: Magic Awakened has created 14,300 ads in total, covering 28 areas and 13 media. From June 20 to July 16, 2023, the game created 4,179 ads in total and the peak of ad volume in a single day was 2,104, which appeared on June 29, 2023. This was two days after the official launch of the game, indicating that the game had a strong marketing campaign to boost its initial popularity and retention.
Around 85.66% of its ads are in the form of In-feed. In-feed ads are ads that appear within the content feed of a platform, such as Facebook, Instagram, or TikTok. They are designed to blend in with the user’s browsing experience and attract their attention.
Source: AppGrowing
Its Ad creatives are mainly Horizontal Video. Its proportion is around 51.16%. Horizontal videos are videos that have a wider aspect ratio than vertical videos, such as 16:9 or 4:3. They are suitable for platforms that support landscape mode, such as YouTube, Twitter, or Snapchat. They can also be used for platforms that support both portrait and landscape mode, such as Facebook or Instagram. Horizontal videos can provide more visual information and create a more immersive experience for the viewers.
Image Credit: Harry Potter: Magic Awakened
02 Leverage Advertising Media and the Global Appeal
Harry Potter: Magic Awakened so far advertised mostly on Facebook (FAN) aka Meta Audience Network, with a total of 24.36% ads. Meta Audience Network is a network of third-party apps and websites that use Facebook’s technology to show ads to their users. By using Meta Audience Network, advertisers can reach a large and diverse audience across different platforms and devices.
Source: AppGrowing
The game also targeted a wide range of regions and countries with its ads, covering both developed and emerging markets. Taking July 1, 2023 Google Play charts for instance, Harry Potter: Magic Awakened ranked NO.1 in Canada, Germany, Spain, France, United Kingdom, Italy, Mexico, Norway, New Zealand, Portugal, United States, Australia, Argentina, Brazil. It also entered the Top 10 in Japan, Singapore, Thailand, Malaysia, Philippines, Indonesia, Korea, Switzerland, Sweden, Turkey, South Africa as well.
This shows that Harry Potter: Magic Awakened has a strong global appeal and brand recognition. The game leveraged the popularity and loyalty of the Harry Potter franchise to attract fans from different cultures and backgrounds. The game also offered localization options for different languages and regions to cater to the preferences and needs of different players.
Source: AppGrowing
03 Conclusion
In summary Harry Potter: Magic Awakened is a successful mobile game that utilized programmatic advertising and and the worldwide popularity of Harry Potter series. It has gained a lot of users and praise worldwide. Its advertising strategy is also worth learning from us. Through AppGrowing we can learn more about this great practice and other mobile games' performance in different regions and platforms and develop more effective marketing solutions based on data analysis.
