AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. Mobile Game Analysis
  3. This article

Monster Hunter Now: A Masterclass in Mobile Game Advertising - An Insight by AppGrowing

2023年9月15日 1804Browse 0Like 0Comments

Monster Hunter Now is a new action game that lets players hunt and capture various monsters in the real world using augmented reality technology. The game is developed and published by Niantic, the same company behind the hit games Pokemon Go and Harry Potter: Wizards Unite. Monster Hunter Now has been one of the most anticipated games of 2023, and it has achieved impressive results since its official launch. In this article, we will use AppGrowing to analyze the advertising intelligence of Monster Hunter Now and explore the strategies and tactics that contributed to its success.

Source: AppGrowing

 

01 How Monster Hunter Now Used AdMob to Dominate the Global Charts

 

Source: AppGrowing

According to the data monitored and collected by AppGrowing, Monster Hunter Now has created 829 ads in total, covering 13 areas and 4 media. The game started pre-registration on 2023-07-28 and began to advertise heavily from 2023-09-06. The game targeted mainly the English-speaking markets, such as Australia, United States, United Kingdom, Canada, etc., as well as some European countries, such as Germany, France, Italy, Spain, etc. The game also advertised in some Asian regions, such as Japan, Hong Kong SAR, Macao SAR, Taiwan of China, etc., where the monster hunting genre is popular.

Source: AppGrowing

The game used mainly Google Play as its distribution platform, and advertised mostly on AdMob, with a total of 800 ads. The game also used some other media, such as Youtube, TikTok, and Mintegral, but with much less frequency and volume. The game’s ads were mainly in the form of interstitial, which accounted for about 48.08% of the total ads. The game also used some other formats, such as banner, native, and rewarded video, but with much lower proportions. The game’s ad creatives were mainly image, which accounted for about 68.82% of the total ads. The game also used some video creatives, but with much less share.

Source: AppGrowing

 

02 The Secrets Behind Monster Hunter Now’s Stunning Ad Creatives

Monster Hunter Now’s advertising strategy has paid off well, as the game has achieved remarkable results in terms of downloads and rankings. Taking 2023-09-14 Google Play charts for instance, Monster Hunter Now ranked NO.1 in Australia, Germany, Spain, France, United Kingdom, Hong Kong SAR, Italy, Japan, Macao SAR, Malaysia, Netherlands, Norway, Taiwan of China, United States. It also entered the Top 10 in Korea, Thailand, Philippines, Singapore, Indonesia, Brazil, Turkey as well.

The game’s high rankings can be attributed to several factors:

  • The game leveraged the brand recognition and loyalty of Niantic, which has a proven track record of creating successful augmented reality games that appeal to a wide range of audiences.
  • The game tapped into the popularity and nostalgia of the monster hunting genre, which has a loyal fan base and a rich history in gaming culture.

Source: AppGrowing

  • The game utilized the power and reach of AdMob, which is one of the largest and most effective mobile advertising platforms in the world.
  • The game optimized its ad creatives to be eye-catching, informative, and enticing, using high-quality images and videos that showcase the game’s features and benefits.
  • The game timed its ad campaigns to coincide with the pre-registration and launch periods, which are crucial for generating hype and interest among potential players.

 

03 What Monster Hunter Now Can Teach Us About Effective Mobile Game Marketing

 

Based on AppGrowing’s analysis of Monster Hunter Now’s advertising intelligence data , we can draw some insights and recommendations for other action game developers and publishers who want to achieve similar success:

  • Choose a reliable and popular distribution platform that can provide a large and diverse user base for your game.
  • Select a suitable and effective media that can deliver your ads to your target audience with high efficiency and accuracy.

Source: AppGrowing

  • Experiment with different ad formats and creatives to find the ones that work best for your game’s genre and style.
  • Monitor your ad performance and adjust your ad budget and strategy accordingly to maximize your return on investment.
  • Plan your ad campaigns ahead of time and align them with your game’s development milestones and marketing goals.

MORE:

  1. Toilet Monster Rope Game - Action Game by Vietnamese Publisher Topped Google Play Toilet Monster Rope Game is a fun and addictive action game where you swing from one toilet to another using...
  2. Junglee Rummy Cash Game Online Dominates the Indian Card Game Market: Advertising Analysis by AppGrowing Junglee Rummy Cash Game Online is a popular card game app that offers exciting rummy cash games to players in...
  3. Family Mobile Game Winner: MONOPOLY GO!'s Advertising Analysis - AppGrowing MONOPOLY GO! has been a huge hit since its launch in March 2023. It has created 27,349 ads in total,...
  4. Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and...
Tags: Card Games RPG
Last updated:2023年9月22日

App Growing Global

Global Mobile Ad Intelligence and Analysis Platform

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing NetEase's New Game Once Human Strategy Analysis | AppGrowing April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game Papergames' Open-World Game Infinity Nikki Strategy Analysis | AppGrowing August 2024 Non-gaming App Advertising Review:Active Ad Placements for Health & Fitness Apps, Analysis of Popular AI+Companionship App Placements Chiến Thần AFK - How to Advertise an Anime-style RPG Game Like a Pro Family Mobile Game Winner: MONOPOLY GO!'s Advertising Analysis - AppGrowing Braindom 2: Brain Teaser Games | Mobile Game Ad Analysis
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.