AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Monthly Report

March 2023 Global Mobile App Advertising Review

This is AppGrowing's monthly review of global mobile app media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile App Advertising   On the whole, in March 2023, the number of mobile apps advertised was 24,135, the number of mobile app ads in that month was 3,580,338, and the number of ad creatives was 1,337,002, all higher than February, reflecting a certain extent the rebound of the mobile apps’ investment in advertising. The peak of ad volume and number of apps being advertising in the month is on March 2. 82.32% mobile apps advertised less than 100 ads and 10.51% advertised 100~299. This month, Tools […]

2023年4月12日 0Comments 2211Browse 0Like App Growing Global Read more
Mobile Game Analysis

SSSnaker Broke into Top 10. Is Habby's new game continuing the success of Survivor.io?

According to AppGrowing, Habby's new game "SSSnaker"(Chinese:蛇蛇貪吃) has generated numerous new ads recently, and now won the Top 5 in the new product list. "SSSnaker" was launched on March 21, and its downloads and revenue have grown rapidly since then. On app store charts, the game has already reached the top of the iOS free charts in the Hong Kong, Macao, Taiwan and South Korea markets, second in Japan and ninth in the United States. In terms of revenue, "SSSnaker" has entered the top 10 iOS revenue chart in Taiwan. Considering that the game adopts a mixed monetization model, the actual income will be even higher.     Right after "Survivor.io", Habby has come up with another "Roguelite +" game. […]

2023年3月31日 0Comments 4163Browse 0Like App Growing Global Read more
Monthly Report

February 2023 Global Mobile Game Advertising Review

This is AppGrowing's monthly review of global mobile game media buying in February 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising   On the whole, in February 2023, the number of mobile games advertised was 20,677, the number of mobile game ads in that month was 2,038,121, and the number of ad creatives was 702,782, which was slightly lower than that in January. The peak of ad volume and the number of apps being advertising in the month is concentrated in the last twenty days. Among them, the ad volume and the number of apps being advertising are the largest on February 28, with 553,315 ads and 12,433 […]

2023年3月10日 0Comments 1855Browse 0Like App Growing Global Read more
Monthly Report

January 2023 Mobile Game Global Advertising Review: Analysis of "Braindom Draw Puzzle" and "Call of Dragons"

The following is AppGrowing Global’s monthly review of global mobile game media buying in January 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising Judging from the data of mobile game ads in January, there were 21,395 mobile games created 2,270,065 mobile game ads, with 725,884 ad creatives. The peaks of the number of apps and the volume of ads are concentrated in the middle and late ten days, among which the volume of ads on January 21 is the largest, reaching 572,080 in a single day.     The number of apps being advertising throughout the month changes smoothly, while the number of ads shows […]

2023年2月13日 0Comments 2675Browse 0Like App Growing Global Read more
White Paper

2022 Mobile Game Advertising White Paper

2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]

2023年1月30日 0Comments 3104Browse 0Like App Growing Global Read more
White Paper

White Paper: Global Mobile Game Advertising in HI 2022

In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]

2022年8月10日 0Comments 4683Browse 0Like App Growing Global Read more
Advertising Analysis

A Brief Introduction to Mobile Advertising

According to the statistics, mobile accounts for approximately half of the web traffic worldwide. For example, in the fourth quarter of 2021, mobile devices (excluding tablets) generated nearly 55 percent of global website traffic. Being in such an era, the importance of mobile marketing is self-evident. You may have heard of banner ads, In-Feed ads, native ads, and a few other terms, and have been confused by the wide variety. In this article, AppGrowing will give an overview of mobile advertising, introducing both mainstream and emerging forms of mobile advertising. (As you know, the core of AppGrowing's service centered around mobile ad intelligence)     If classified according to the location where the ads appear, mainstream mobile advertising can be broadly classified as follows: App Open Ads Banner Ads Interstitial Ads In-Feed Ads Rewarded Ads Pre-Roll Ads   1. App Open Ads   source: pangleglobal    App open […]

2022年5月25日 0Comments 4575Browse 0Like App Growing Global Read more
Mobile Game Analysis

Mythic Heroes: Idle RPG | Mobile Game Ad Analysis

Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game   2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]

2022年5月23日 0Comments 4158Browse 0Like App Growing Global Read more
Mobile Game Analysis

State of Survival: Zombie War | Mobile Game Ad Analysis

State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game   2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]

2022年5月23日 0Comments 5563Browse 0Like App Growing Global Read more
Advertising Analysis

Annoying Fake Mobile Game Ads Still Flooding the Network (And Why)

1. Fake mobile game ads are not uncommon today   Typically mobile game ads will show the most exciting features of the game and the gameplay, but not every ad, only the decent ones. What is annoying is that some others don't show the real gameplay in the game, which are the annoying fake mobile game ads. I guess you've already seen many examples of fake mobile game ads when surfing the Internet. Today not only mobile games but also Youtube or some social platforms like Facebook or Twitter, are usually plagued with advertisements for mobile games. The ads appear as long as you're connected to Wi-Fi or mobile data. Let's take a look at some examples.   1.1 Homescapes […]

2022年5月19日 0Comments 25387Browse 0Like App Growing Global Read more
1…910111213
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre Data Report | Creative & Strategic Trends in Global Mobile Advertising(2025Q1) LTGAMES Expands into Short Dramas with Strategic Investment and Overseas Hiring
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察4月手游月报:益世界监狱题材SLG上线,腾讯网易重磅产品角逐海外
Braindom 2: Brain Teaser Games | Mobile Game Ad Analysis Top New Casual games in American | Mobile Advertising Analysis March 2025 Non-gaming App Advertising Review:Short Drama is Growing Rapidly, with 9 Chinese Publishers Enter Top 30 Mar 2024 Global Mobile Game Advertising Review - SayGames Reigned at the Top, Perfect World and Seasun's new games Competed Fiercely July 2024 Mobile Game Advertising Review: Tencent Enters the Top Ten Advertising List, Leniu Games Expands with Norse Mythology MMO June 2023 Mobile Game Review-Moonton & ByteDance New Games Kick Off Pre-registration Advertising
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.