Netmarble’s Seven Knights Re:BIRTH (세븐나이츠 리버스) recently launched in South Korea, swiftly climbing to the top of both the Google Play and iOS game revenue rankings.

This article, based on data from AppGrowing, analyzes the advertising strategy behind its international rollout.

Advertising Overview

According to AppGrowing, Seven Knights Re:BIRTH has launched a total of 2,895 ad creatives across 12 regions and 11 ad platforms.

The majority of these placements were in-feed ads, which accounted for over 63% of the total. Rewarded video ads followed, making up around 22%.

In terms of creative formats, videos dominated, comprising over 62% of all ad creatives. Of these, horizontal videos made up roughly 33%, while vertical videos accounted for approximately 29%.

Ad Volume Trends

Netmarble began its advertising push in early March, with daily ad volumes exceeding 100 creatives by the end of the month.

This momentum continued into April, with daily placements consistently surpassing 200 creatives, peaking at nearly 400.

However, by late April, a noticeable drop occurred, and in early May, the number of daily ads fell below 100. It wasn’t until just before the game’s official launch that a major surge took place—on May 19, daily ad volume spiked to nearly 800 creatives.

Preferred Ad Platform

Seven Knights Re:BIRTH focused its global ad efforts on Meta Ads, which accounted for a dominant 66% of total placements. Google Ads came in second with around 31%.

Conclusion

AppGrowing’s data reveals a highly strategic and diversified ad campaign behind the global launch of Seven Knights Re:BIRTH. From format distribution to regional platform targeting, Netmarble’s approach offers valuable insights for marketers looking to fine-tune their own UA (user acquisition) strategies.

We hope this breakdown provides useful takeaways for optimizing your next campaign.