Honor of Kings, an MOBA game developed by Level Infinite, a leading Chinese publisher, has made significant waves in the mobile gaming industry. On June 20, Honor of Kings officially launched globally and quickly claimed the top spot on the iPhone game download charts in numerous markets including Canada, Indonesia, Malaysia, and the Philippines, while also securing the second place on the iPhone game download charts in the United States. Additionally, it reached the top 10 on the iPhone game download charts in Japan and South Korea. According to AppGrowing, a professional mobile advertising intelligence platform, Honor of Kings has generated a staggering 30500 advertisements across 50 regions and 15 different media platforms. In this article, we will analyze how Honor of Kings used smart […]