In the era of Meta Andromeda, low bids, aggressive scaling, and simple asset swaps no longer work. If your cold-start phase stretches from 2 days to 7, or your ads never exit learning, your creatives are likely below Meta’s new “semantic kill line.” 01 The Semantic Kill Line：Does AI Understand Your Ads? Under Meta Andromeda, creatives are treated like programming languages: if the logic is messy, the system cannot match it to the right audience in vector space. Source：《Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine》 To pass the algorithm's test, your ad needs to cross three simple bars: 1. The 3-Seconds Rule: The algorithm must identify the target audience within the first 3 seconds. 2. […]