Mobile Legends: Bang Bang (MLBB for short) is an action game published by Moonton, a publisher from China. It features 5V5 MOBA gameplay as its main mode, and has over 500 million downloads and tens of millions of active users. MLBB has achieved excellent performance in many regions around the world, especially in Southeast Asia, where it has become one of the most popular games. So, how does MLBB use advertising intelligence to improve its brand awareness and user growth? This article will use AppGrowing's data and intelligence to dissect and analyze MLBB's advertising strategy.     01 Wide coverage of ads, customized for different regions and platforms   According to AppGrowing, MLBB has created 92072 ads in total, covering […]