Rise of Kingdoms is a strategy game that allows players to create their own civilizations and battle with other players in real-time. The game features historical commanders, diverse cultures, and immersive gameplay. It is developed and published by Lilith Games, a Chinese company that also produces other hit titles such as AFK Arena and Warpath. Source: AppGrowing As one of the most successful strategy games in the global market, Rise of Kingdoms has a strong and effective advertising strategy that helps it attract and retain players. In this article, we will use AppGrowing, a professional mobile advertising intelligence platform, to analyze the advertising data and trends of Rise of Kingdoms, and reveal its secrets of success.   01 How many […]

Casino games are one of the most popular and profitable genres in the mobile gaming market. The global casino games market size was estimated at 231 billion U.S. dollars in 2021, and is expected to grow at a compound annual growth rate of 8.37% from 2022 to 2027. Among the various casino games, card games are especially popular in Southeast Asia, where players enjoy the thrill and challenge of competing with others online. One of the leading card game publishers in this region is ZingPlay, a Vietnamese company that offers a variety of card games for different audiences and preferences. One of its flagship products is ZingPlay - Game bài - Tien Len, a game that simulates the traditional Vietnamese […]

X-hero is a card game from China, which has received rave reviews for its stunning graphics, immersive sound effects, and addictive gameplay. What made X-hero so successful? How did it use its smart advertising strategy to rank NO.1 in Vietnam? In this article, we will use the data analysis provided by AppGrowing to reveal the secrets behind X-hero’s advertising success.   01 X-hero’s Smart Advertising Strategy in Vietnam   According to AppGrowing, X-hero has created 899 ads in total, covering 2 areas and 7 media. The game has targeted Vietnam, where it ranked NO.1 in the Google Play charts on 2023-07-22. This shows that X-hero has a clear target market and a strong localization strategy. 02 Choosing the Right Ad […]

Chiến Giới 4D is a casual game that offers a thrilling and immersive experience of role-playing, action, and adventure. It was created and released by VPLAY, a Vietnamese game studio that focuses on developing high-quality mobile games for the global audience. The game has received rave reviews from players and critics alike, and has achieved impressive results in terms of downloads, revenue, and rankings. But how did Chiến Giới 4D manage to rise above the competition in the crowded and competitive casual game market? What are the secrets behind its advertising success? In this article, we will use the data and insights provided by AppGrowing to analyze the advertising strategies of Chiến Giới 4D and reveal some of the best […]

Biệt Đội Đùn Đùn is a popular action game developed and published by Funzy, a Vietnamese game studio. The game features a team of cute and chubby heroes who fight against evil forces in various scenarios. The game was officially launched on and has attracted millions of players in Vietnam and other countries. How did Biệt Đội Đùn Đùn achieve such success in a competitive market? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze the advertising strategies of Biệt Đội Đùn Đùn and reveal some tips for app developers and marketers.   01 Biệt Đội Đùn Đùn’s Advertising Overview   According to AppGrowing, Biệt Đội Đùn Đùn […]

Gun X Mobile is a casual game that lets you shoot your way through various challenges and missions. It is published by SohaGame, a leading game developer and publisher from Vietnam. The game was launched in 2022 and has been updated regularly with new features and content. The latest version is V2.0.1, which added more guns, maps, and modes. How did Gun X Mobile become the number one casual game in the App Store in Vietnam? How did it attract and retain millions of players worldwide? In this article, we will use the data and insights from AppGrowing to analyze Gun X Mobile’s ad strategy and performance.   01 Gun X Mobile’s Ad Reach and Exposure According to the data […]

In recent years, a consensus in the marketing industry has been that media buying have become increasingly complex. Under the economic downturn, the "massive advertising" strategy gradually lost its charm. When it comes to game marketing and advertising, the industry has returned to a more pragmatic approach. Refinement and long-term operation requirements soared. AppGrowing Pro Plan, which aggregated advanced features such as Marketing Calendar, 3s Opening Lines, Subscription Reports, Similar Creatives, and more, is released as a Comprehensive Global Mobile Advertising Analysis Solution. This is a professional solution for advertising creative production teams and  senior personnel in marketing departments, providing more accurate and detailed data analytics and market insights. In the face of market changes and upgraded advertising techniques today, […]

Solitaire: Classic Card Games is one of the most popular card game apps in the world. It is developed by Tripledot Studios, a UK-based publisher that specializes in casual and hyper-casual games. The app has been ranking high on the Google Play charts in many countries, such as United States, Japan, Australia, etc. But how did it achieve such a global success? What are the smart advertising strategies that it used to attract and retain users? In this article, we will use the data and insights from AppGrowing to reveal the secrets behind Solitaire: Classic Card Games’ success and provide some tips for app marketers who want to follow its footsteps.   01 The Power of Diversified Ads   One […]

Galaxiga Arcade Shooting Game is a popular arcade game that challenges players to blast their way through waves of enemies and bosses in a retro-style space shooter. The game is developed and published by Onesoft, a Vietnamese company that specializes in casual and arcade games. Galaxiga Arcade Shooting Game has been downloaded over 10 million times on Google Play and has an average rating of 4.6 stars. But what makes this game so successful? How does it stand out from the crowded arcade game market? And what are the secrets behind its advertising campaigns? In this article, we will analyze the advertising intelligence data of Galaxiga Arcade Shooting Game, collected and monitored by AppGrowing.   01 A Global Hit with […]

Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]