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MoboReels Ranked No. 2 Most Advertised App on iOS. Shopping Led the Ad Scale - Feb 2024 Global Mobile App Advertising Review

Here is AppGrowing's analysis of the global mobile App advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Weekly, February 2024 saw fluctuations in global App Ad Volume. Week 4 showed the most, close to 4M, and also the most in terms of App Volume, over 44K. Creative Volume grew marginally, at over 800K per week. In terms of a single day, the peak in Ad Volume and App Volume occurred in the latter part of the month, both on February 24th. Ad Volume amounted to 261M and App Volume was 41,075. Regionally, the Top 3 regions in terms of Ad Volume are North America, Western Europe, […]

2024年3月21日 0Comments 1813Browse 0Like App Growing Global Read more
Data Reports

Feb 2024 Global Mobile Game Advertising Review - SPGame Launched 2 New Games. Indian Ludo Game Topped Ad Chart

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

2024年3月18日 0Comments 1938Browse 0Like App Growing Global Read more
Data Reports

Growing Robustly, will Short Drama Apps Create New Business Myths in 2024?

Since the sudden success of ReelShort last year, the "short drama app" has become a new trend, triggering numerous developers to explore for gold. The market scale is rapidly expanding and the media competition is white-hot. Today, content strategy and marketing campaigns are especially important for developers to win the short drama app category. Short drama apps are seeing new growth in 2024. Based on the global digital advertising data of short drama apps from January to February 2024 tracked by AppGrowing, this article analyzes the recent global advertising and market trends of short drama apps in terms of advertising trends, leading apps' competition and ad creatives. Based on the data, we have identified the following key trends and conclusions: […]

2024年3月14日 0Comments 4531Browse 0Like App Growing Global Read more
Data Reports

miHoYo, Tencent, NetEase, and IGG Heavily Advertised, Top Developers from China Lead the New Year- Jan 2024 Global Mobile Game Advertising Review

Here is AppGrowing's analysis of the global mobile game advertising markets in January 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The global mobile games advertising market in the first month of 2024 continues the high heat of the end of 2023. Except for Week 5, mobile game weekly ad volume remained above 2M in January, the same as in December. App volume exceeded 22K, up more than 10% MoM. Weekly creative volume remained steady at over 500K. In terms of a single day, the peak of ad volume appeared in Week 1, exceeding 1.66M on January 23. The peak of app volume appeared in Week 4, with 19,970 mobile […]

2024年2月29日 0Comments 1897Browse 0Like App Growing Global Read more
Data Reports

Annual Report: 2023 Global Mobile Game Advertising Trends

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

2024年2月19日 0Comments 3344Browse 0Like App Growing Global Read more
Data Reports

SayGames defends success, NetEase and SPGame heavily advertised - Dec 2023 Global Mobile Game Advertising Review

Here is AppGrowing's analysis of the global mobile game advertising markets in December 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The year-end sprint of game publishers is continuing. Except for Week 1, the Mobile Game Ad Volume remained above 2M every week in December. The App Volume remained above 16K, down from November, and the weekly trend of Creative Volume was stable, basically above 500K. On a single-day basis, Ad Volume peaked in the early days, with more than 1.34M on December 10th. App Volume peaked in the later days, with 18,607 mobile game ads on December 26th. In terms of markets, the Top 3 regions were North America, […]

2024年1月16日 0Comments 1791Browse 0Like App Growing Global Read more
Monthly Report

Temu by Pinduoduo Surpassed SHEIN to Win in Marketing - Nov 2023 Global Mobile App Advertising Review

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

2023年12月18日 0Comments 1637Browse 0Like App Growing Global Read more
Data Reports

SayGames & Homa Games Topped. NetEase's PUBG-like Mobile Game Began Massive Pre-Registration Ads - Nov 2023 Global Mobile Game Advertising Review

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

2023年12月12日 0Comments 2307Browse 0Like App Growing Global Read more
Data Reports

Oct 2023 Global Mobile App Advertising Review - Black Friday Warm-up Led to Topping Shop Apps

Here is AppGrowing's analysis of the global mobile App advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In October, both ad volume and app volume remained high. The peak of ad volume appeared in week 4, which was over 3M. App volume showed an increasing trend, which was over 30k in week 5. Creative volume was stable, over 700K every week, including nearly 1M in week 4. The single day peaks for both Ad Volume and App Volume occurred in the latter period of the month. October 31st had 1.81M+ ad volume and 30K App volume. Regionally, the Top 3 regions in ad volume for the […]

2023年11月27日 0Comments 1737Browse 0Like App Growing Global Read more
Data Reports

Dungeon Hunter 6 Heavily Advertised - Oct 2023 Global Mobile Game Advertising Review

Here is AppGrowing's analysis of the global mobile game advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In October, the overall trend of global mobile game advertising is positive. The ad volume is above 1.2M every week, with the most in Week 4, which is more than 1.8M. The App volume continues to grow, with the latter 3 weeks exceeding 20K. The creative volume is relatively stable, which is basically above 600K. In terms of single-day data, ad volume and app volume peaked in the latter half of the month, with the most on October 31, with 1.07M+ ads and 18,717 games respectively, a significant increase […]

2023年11月17日 0Comments 1518Browse 0Like App Growing Global Read more
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