Gun X Mobile is a casual game that lets you shoot your way through various challenges and missions. It is published by SohaGame, a leading game developer and publisher from Vietnam. The game was launched in 2022 and has been updated regularly with new features and content. The latest version is V2.0.1, which added more guns, maps, and modes. How did Gun X Mobile become the number one casual game in the App Store in Vietnam? How did it attract and retain millions of players worldwide? In this article, we will use the data and insights from AppGrowing to analyze Gun X Mobile’s ad strategy and performance.   01 Gun X Mobile’s Ad Reach and Exposure According to the data […]

MMORPG mobile games are one of the most popular categories in Vietnam. According to Sensor Tower, MMORPGs have always led the Vietnamese mobile game market. In June 2023, Hoa Kiếm Mobile, a new game officially released by local Vietnamese game developer Funtap, won the Top 1 of the App Store game chart at the beginning of its beta test. According to AppGrowing, the game ran massive advertising campaigns in its pre-registration and early launch period, which was a major reason why it managed to win among popular games from well-known developers such as VNG and VTC. Source: AppGrowing Hoa Kiếm Mobile is a typical Chinese Fantasy MMORPG with "swordplay" as the main selling point, allowing players to choose from 5 […]