AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Annual Report
Data Reports

Annual Report: 2023 Global Mobile Game Advertising Trends

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

2024年2月19日 0Comments 3143Browse 0Like App Growing Global Read more
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Data Report | Creative & Strategic Trends in Global Mobile Advertising(2025Q1) HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing Level Infinite's New FPS Game Delta Force Strategy Analysis | AppGrowing LTGAMES Expands into Short Dramas with Strategic Investment and Overseas Hiring After Whiteout Survival pulled in $2 billion, Century Games Eyes Its Next Breakout Hit March 2025 Non-gaming App Advertising Review:Short Drama is Growing Rapidly, with 9 Chinese Publishers Enter Top 30
从基建、方法论到文化出海,2025 年游戏出海有哪些隐藏机会点?AppGrowing 3 月海外小说作品 & 应用洞察March 2025 Mobile Game Advertising Review:FunPlus’s Superhero-themed 4X Game is Gaining MomentumFunPlus 做了一款 DC 题材的 SLG?DC:Dark Legion™策略游戏广告投放策略深度分析 | AppGrowing游戏公司跨界做短剧,这事靠谱吗?LTGAMES Expands into Short Dramas with Strategic Investment and Overseas Hiring
Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts January 2023 Mobile Game Global Advertising Review: Analysis of "Braindom Draw Puzzle" and "Call of Dragons" miHoYo, Tencent, NetEase, and IGG Heavily Advertised, Top Developers from China Lead the New Year- Jan 2024 Global Mobile Game Advertising Review How Did Supercell's New Game Squad Busters Achieve Global Success? Thiếu Niên Anh Hùng: the #1 Role Playing Game in Vietnam with Brilliant Ads ReelShort Overtakes TikTok in U.S. iOS Downloads. A Global Explosion in Short drama Marketing?
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.