The first half of 2023 has passed. Compared with the contraction of advertising volume and the caution of advertisers in Q1, the mobile game advertising market showed a positive trend in Q2. Both ad volume and game app volume had obvious growth. Globally, after the downturn in Q1, ad volume and game app volume have been growing since March. The MoM growth rate of ad volume from March to May exceeded 20%, showing that advertisers' confidence has returned. To assist mobile game practitioners to comprehensively understand the changes in the global market, AppGrowing officially released the H1 2023 Mobile Game Global Advertising Report, which provides a thorough and systematic analysis of the global mobile game advertising trends, key categories, key […]